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fanoftv8,257 posts since 4 Jan 2003
Central (West) Midlands Today
Didn’t it not always start around 10:30? Gameshow at 9:25 - 9:50/55, followed by The Time, The Place before This Morning?

It’s nice to see how they spoke to each other, though of course the Lorraine - Loose Women is the only one that hadn’t previously.

Lorraine still had an end credit of ITV Breakfast, though that’ll be the production side remaining the same. I noticed the black couple of seconds of hold at 9:25 before returning to the next part of Lorraine.

I feel like they’ve missed an opportunity here by airing the final break before the end of the programme and doing accelerated flow straight into the next using the live links.
Steve Williams2,949 posts since 1 Aug 2008
Didn’t it not always start around 10:30? Gameshow at 9:25 - 9:50/55, followed by The Time, The Place before This Morning?


ITV daytime had a revamp in the spring of 1998, which saw the end of the 9.25 quiz. The new schedule had a "preview" of This Morning at 9.25 - ie, just an extended trailer - followed by Vanessa at 9.30 and then This Morning at 10.10. Then over the next few months Vanessa/Trisha got longer and eventually filled the whole hour (I wonder if the first few months were just looser edits of episodes intended for the previous half hour slot in the afternoon) so This Morning moved back to 10.30, and the "preview" at 9.25 also went for a burton.

As I mentioned a while back, during the Twiggy and Coleen reign of terror, the end time moved to 12.00 as it was being absolutely thrashed by Bargain Hunt, before it moved back to finishing at 12.30.

It's at this point I also mention the brilliant 2000 ITV daytime revamp to coincide with the launch of Doctors on BBC1, where they moved Jerry Springer to 9.25, Loose Women to half an hour at 10am and Trisha to 2pm. And then four weeks later moved them all back again because the ratings plummeted.
Thistle39 posts since 26 Oct 2019
Had a quick look to see if this was posted elsewhere but couldn't find anything.
ITV Studios have a new logo animation. Attached to the end of Loose Women.