ITV Daytime in 2020

It used to start at 10:40 after The Time The Place did it not?

Didn’t it not always start around 10:30? Gameshow at 9:25 - 9:50/55, followed by The Time, The Place before This Morning?

It’s nice to see how they spoke to each other, though of course the Lorraine - Loose Women is the only one that hadn’t previously.

Lorraine still had an end credit of ITV Breakfast, though that’ll be the production side remaining the same. I noticed the black couple of seconds of hold at 9:25 before returning to the next part of Lorraine.

I feel like they’ve missed an opportunity here by airing the final break before the end of the programme and doing accelerated flow straight into the next using the live links.

Thanks! 👍

10:40 is what I remember too although in December 1994 it was 10:35.

https://youtu.be/5OcMOuj8YYA

10.40am until 12.10pm was the original slot for it

Had they settled down with the 10:30 start by the time they moved to The London Studios?

It may be something to do with each programme having different sponsorships. Or a technical reason.

That LIVE graphic on Lorraine is woeful. The most inexperienced novice could make something in Microsoft Word that looks better. Frankly, the whole set's a mess, but dear lord.

ITV daytime had a revamp in the spring of 1998, which saw the end of the 9.25 quiz. The new schedule had a "preview" of This Morning at 9.25 - ie, just an extended trailer - followed by Vanessa at 9.30 and then This Morning at 10.10. Then over the next few months Vanessa/Trisha got longer and eventually filled the whole hour (I wonder if the first few months were just looser edits of episodes intended for the previous half hour slot in the afternoon) so This Morning moved back to 10.30, and the "preview" at 9.25 also went for a burton.

As I mentioned a while back, during the Twiggy and Coleen reign of terror, the end time moved to 12.00 as it was being absolutely thrashed by Bargain Hunt, before it moved back to finishing at 12.30.

It's at this point I also mention the brilliant 2000 ITV daytime revamp to coincide with the launch of Doctors on BBC1, where they moved Jerry Springer to 9.25, Loose Women to half an hour at 10am and Trisha to 2pm. And then four weeks later moved them all back again because the ratings plummeted.

Had a quick look to see if this was posted elsewhere but couldn't find anything.
ITV Studios have a new logo animation. Attached to the end of Loose Women.

Already posted about in the ITV presentation thread: https://tvforum.uk/tvhome/itv-2019-idents-presentation-itv-creates-44208/page-105

So Loose Women gets credits then.