ITV Idents (Post Christmas)

This 'scales' icon is getting old now :/ it's used on every junction....

Before Coronation Street + Border Life, there has been mention of "Borders ITV" on Border Scotland. A nice change to hear that.

Today's Emmerdale was preceded by a Next, Later, Now menu instead of an ident. Is that normal?

Not seen it used as an ident at all I think. Notice recently they seem to be using the "Next" graphic more at the end of programmes too.

They also do a run down of the morning schedule of 4 live programmes before the regional news now, using the menu graphics.

I think the Next, Later, Now bit was used before Friday's corrie (I think)

I've seen the menu used before Emmerdale quite a lot in the past couple of weeks. Only ever noticed it before Emmerdale, but lately I have a lot of stuff recorded so usually end up skipping the ident, so there may have been more.

New ident just spotted (not sure if its the first time its been shown).
A lady in a large garden is pruning large ornate trees. Nice music on it, new music as well.

Old lady trimming bush ident:

http://tig.gy/?m=ITV-2015-ID-TOPIARY-1.jpg

Video

Good grief, definitely not clicking play on that then...

Could this be the start of the return of regional continuity to ITV screens?

Or Ofcom has asked ITV to improve the border scotland CA.