Might be controversial but I think the celeb idents, particularly the second versions, matched the channel better than the last ITV1 set we had, with the walking through the market and the like, and let's not forget the original set of 'emotions' idents that were so poor they were dropped after not very long at all.
I was never a fan of the ITV logo split into squares but we always like graphical idents better here so no wonder they were popular.
Remember now during the celebs era they had no serious ident, so introduced all kinds of graphical idents to go alongside, in a completely different style.
Back to Christmas and remember this one, that annoyed us all here as it was only used before the news, all other junctions had the normal celeb mk2 idents with added sparkly bits.
Last edited by Andrew on 24 December 2016 8:58am