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ITV Christmas Hearts era

1999-2001 (December 2016)

RO
robertclark125 STV Central Reporting Scotland
There used to be a website that had the images on it, though I seem to remember it was "William Road" not William Street.
NJ
Neil Jones Founding member Central (West) Midlands Today
There used to be a website that had the images on it, though I seem to remember it was "William Road" not William Street.


This one?
https://web.archive.org/web/20160305091516/http://sub-tv.co.uk/dsat/itvtests.asp
AE
AlexEdohHD13 London London
Back to topic: and does anyone remember this one?:
Part of the ITV Network, This is Granada. At 6.30pm
WH
Whataday Founding member Wales Wales Today
I don't think unified ITV1 branding would have been half as badly received if the resulting idents were as well executed as that one.
AE
AlexEdohHD13 London London
I don't think unified ITV1 branding would have been half as badly received if the resulting idents were as well executed as that one.

Yeah, right.
Part of the ITV Network, This is Granada. At 6.30pm
BH
BillyH Founding member London London
I remember a lot of worried murmurs on this forum when that ident appeared, correctly predicting the direction ITV1 was about to go.
Member since 26 May 2001
AS
Asa Admin Meridian (South East) South East Today
I remember a lot of worried murmurs on this forum when that ident appeared, correctly predicting the direction ITV1 was about to go.

Absolutely right - back in the days when we could ask whether Carlton and Meridian were using it!

Me back in 2001 posted:
I wouldn't like to see one generic ITV1 ident permanently by any stretch of the imagination but losing the hearts for a week is a relief.... As Andrew well pointed out earlier, I really don't think we can read much into this.

Shows how much I know...


BTW 'South in View' has uploaded some great clean clips from 2001-2003


Last edited by Asa on 22 December 2016 10:09pm
ST
Stuart West Country (West) Spotlight
I don't think unified ITV1 branding would have been half as badly received if the resulting idents were as well executed as that one.

ITV1's rebranding was never going to be well received, but they didn't do themselves any favours with those awful 'celebrity idents' in 2002.


The later CGI set was slightly better, but since then they've gone downhill, and back to "people doing something" or "things happening" (as had been discussed), which really doesn't say anything to me about the channel other than "This is how cheaply I can produce an ident".
:-(
A former member
There was a very good reason as to why ITV went with the celebrity idents', it was to highlght he fact yes were changed our name to a single brand BUT look all the people/shows you like and love are still the same and nothing important has changed.
VM
VMPhil Granada North West Today
I remember a lot of worried murmurs on this forum when that ident appeared, correctly predicting the direction ITV1 was about to go.

I seem to recall that the continuity announcers made a point to say the regional names as much as possible while these idents were used. Might be misremembering that with what LWT announcers did near the end (saying London Weekend Television in full on pretty much all announcements in the run up to October 2002).
AN
all new Phil Yorkshire Look North (Yorkshire)
I don't think unified ITV1 branding would have been half as badly received if the resulting idents were as well executed as that one.

ITV1's rebranding was never going to be well received, but they didn't do themselves any favours with those awful 'celebrity idents' in 2002.


The later CGI set was slightly better, but since then they've gone downhill, and back to "people doing something" or "things happening" (as had been discussed), which really doesn't say anything to me about the channel other than "This is how cheaply I can produce an ident".

I don't understand. You didn't like the celeb idents, yet you don't like later ones as they don't say anything to you about the channel where the celebs ones arguably did. Begs the question - what actually would you have liked?
SP
Spencer (previously Spencer For Hire) Yorkshire Look North (Yorkshire)
Back to topic: and does anyone remember this one?:
https://www.youtube.com/watch?v=ir6ZS-iTIv4


Interestingly this clip demonstrates how the GMG regions lazily just squished the full 16:9 ident into 4:3 when going into non-widescreen programmes, rather than cropping it at the sides. So we ended up with the logo looking too tall in many junctions.

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