ITV name change?

Which is exactly the problem they have tried to eradicate - having 2 names for the same TV station

I think this thread is trying to debate weather it is a problem. Would having to brands be a benefit? Giving the impression as one brand being the local, small, homely brand, and the other emphasising it, saying that it has the support of a bigger network. Perhaps this would prove a problem. Perhaps 'reverting' to a bi-brand system is undo-ing a mistake? Then again it could be just going back over progress, by getting rid of a problem. i think that is the core-ingredient of this debate.

anyway - going back to the initial chairman's suggestion - only re-naming the orporate brand wouldn't affect the consumers' brand at all. After all, Granada 'had its finger in other pies' before itv. The reason it aplied for the northern franchise, was so it's channel three service (yet to be given that name) wouldn't compete with it's cinematic theatre service. Also the current itvplc 'has its finger in' many other ventures today, including carlton screen advertising, friends re-united. Granada, would be a good corporate name. What about independent media, or independent entertainment, or granada entertainment? Or splitting itvplc into two new companies - itvplc, and granada media and entertainment - or seomthing like that?

no, this thread is saying that whatever the channel is called or pretends to be called isn't as much a point as the fact it's now one big company and therefore there is no internal competiton.

odd really when you think of what the tories did with the internal market in the nhs.

It didn't work with the NHS either!

Rebranding for the sake of it is often a disaster, just take 'Consignia', as you sight.

ITV would be best place just leaving well alone.

Well the ideal situation would have been to keep the regional brand but say something at the bottom that the station was part of the ITV network, or say it's a ITV company or something, I know it's one company now but I am sure people still associate their ITV station with their regional brand.

But I guess it will never happen now anyway.

In Tyne Tees it was two logos as well

Leaving aside the appauling programming for a moment, which is down to money or lack of it, the next CEO is going to have one of the worst jobs in TV - that is sorting our Allens' mess .
My orginal point was that the quickest way to appeal to many viewers is to give them back something familiar which is the local TV station name.
ITV have already said that they are going to use current 'stars' in their new programming, cut short drama and rely on longer drama, which looks like being Emmerdale etc.
This is a short term fix as the present set up is unlikely to last for long, before someone comes in and breaks up the company.

If ITV plc do re-name, all I can see them using is Granada in some way shape or form. They wouldn't touch the name "Carlton" with a bargepole, as they have already tried to eradicate that name already.

I agree with the fact that changing the name will not solve ITV's problems! The fact remains - ITV is failing, eg. falling viewing figures, falling advertising revenue etc.. ITV did really push too hard to launch tons of digital channels to keep up with the beeb (look at ITV Play!!!)


PS - five to launce 2 new digital channels - news on the TV room plus (This may be common knowledge, sorry if it is!)

To be fair, the Carlton/LWT duoply wasn't all bad. Provision of decent regional news 7 days a week through the shared LNN operation made sense and was a much better solution than both stations providing their own facilities which were then redundant for part of the week (or the earlier practice of 'LWT News' simply being CAs reading agency copy, followed by buying in weekend bulletins from Thames over which LWT had no editorial control). Would this have happened with Thames still there? I doubt it.

The method in which the franchise auctions were carried out, and with it seemingly being a foregone conclusion that one of the big names would go purely to shake things up was madness however.