BL
GMTV almost mirrored TV-am in its early months with viewers deserting, people at the top quitting and a major relaunch a matter of months in. Not helped by their high licence payments which made it even harder for them to make a profit. You have those news reports from late December/early January with Lis Howell bigging up GMTV, then she was gone in a matter of weeks.
Of course they later went cap in hand to the ITC to get those licence payments significantly cut, eventually to below the level TV-am had bid in the first place. Which probably begs the question, had TV-am survived with the bid they went for (something like £14 million a year I think it was), would they have gone cap in hand to the ITC to reduce that figure?
But of course they were fairly profitable by the time of the franchise round so it would have been easier for them to stump up the cash had they survived. But of course by 1993 I'm almost positively certain a major rebrand would have occurred at TV-am which of course aren't always cheap, but it was well overdue by that point, and of course the news that they were going to close 14 months later probably poured water on any plans they had at that stage to update the look.
My bold. The financial payments of all the post 1993 Licences were all subject to regular review and GMTV took the first opportunity given to them in their licence agreement to argue for a reduction as did some of the other licencees. Who wouldn’t unless you’d only bid £2k a year. GMTV were treated the same as all the other companies and no more went ‘cap in hand’ than any other company.
As Morning Glory also points out, GMTV's business model assumed they'd have have a straight line to kids and young families who weren't interested in news on BBC1 and...whatever that was on C4, but they all watched the new Big Breakfast instead and by the autumn of 1994, BBC2 launched a CBBC breakfast show too. Power Rangers was one of the first things to really work for GMTV and bring people to it, I think.
GMTV almost mirrored TV-am in its early months with viewers deserting, people at the top quitting and a major relaunch a matter of months in. Not helped by their high licence payments which made it even harder for them to make a profit. You have those news reports from late December/early January with Lis Howell bigging up GMTV, then she was gone in a matter of weeks.
Of course they later went cap in hand to the ITC to get those licence payments significantly cut, eventually to below the level TV-am had bid in the first place. Which probably begs the question, had TV-am survived with the bid they went for (something like £14 million a year I think it was), would they have gone cap in hand to the ITC to reduce that figure?
But of course they were fairly profitable by the time of the franchise round so it would have been easier for them to stump up the cash had they survived. But of course by 1993 I'm almost positively certain a major rebrand would have occurred at TV-am which of course aren't always cheap, but it was well overdue by that point, and of course the news that they were going to close 14 months later probably poured water on any plans they had at that stage to update the look.
My bold. The financial payments of all the post 1993 Licences were all subject to regular review and GMTV took the first opportunity given to them in their licence agreement to argue for a reduction as did some of the other licencees. Who wouldn’t unless you’d only bid £2k a year. GMTV were treated the same as all the other companies and no more went ‘cap in hand’ than any other company.