I have to say, I'm VERY impressed with most of the work on display.
ITV 1 - I think this will have legs, and thats probably one of the main considerations.
Whilst I understand peoples concern in the short term, these seem to be idents that will
create the correct emotive response when they get them right with the scheduling.
ITV 2 - Fresh funky and above all adventurous. Just what the channel should be about.
ITV 3 - Without doubt, some of the most stylish and beutifully shot idents I have evr seen on British TV.
ITV 4 - Slightly dissappointed in the execution, but great ideas, within a great concept.
ITV News - National - Stylish titles, but could have been crisper in my opinion - a dynamic refresh and far better than both the BBC and what they replaced. Love the Atrium, blows the BEEB out of the water. Far more sophisticated content gfx, much cleaner and better designed.
ITV News - Regions - Excellent titles. A very stylish solution to the old "lets have
VT" problem imposed by editorial pressures.
On the whole, I think all other channels need to take a long hard look at themselves, and for the doubters out there - view it all again in a years time.....
But the I would say that, wouldn't I...