ITV Be

It would seem ITV has changed its break bumper to have people? in them doing sexy moves?

Pics to follow:

Thank you for the painful reminder that ITVBe still exists.

Here are some for new BB:

What did you expect? It's a female-oriented channel.
If you don't like it, don't watch it. Simple.

Breakbumper-wise, this is probably a promotion for Absolutely Ascot.

Part of the reason why ITV Be exists is to free-up ITV2 and cater to the niche audience that love structural reality shows. Tis a blessing not a curse.

These Break Bumpers reminds me of the ITV/1 Celebrity Idents from the early 2000s.

There remind me of ITV2 batch used for OTHER love shows...

Real Housewives of Cheshire.

Yes, I don’t think it’s a coincidence that we don’t hear anything about TOWIE anymore since it moved.

TOWIE's still airing. It's just isn't promoted as much as to when it was at its prime on ITV2

It's an established show now, it doesn't need as much promotion as it already has a core fanbase which mainly just needs to be told when it's back.

I don't hear about it anywhere now though. Not Twitter, not Facebook, daytime TV, not even snarky Guardian articles about how much they hate anything that isn't Game of Thrones.