FA
It's repositioning itv2 as their younger entertainment channel. Moving female scewed imports, towie and the like to itvBe means that they can increase the commissioning of similar shows to feed that target demographic better whilst increasing the amount of general entertainment and comedy with the space that will be freed up from such towie programmes.
As long as there's a demographic that they can appeal to and that they bring in the ratings I don't see itv having an issue. This to me makes more sense than itv3 & encore.
I'm some respects knowing their historical track record of closing channels at very short notice (e.g. Granada Plus) I'm half surprised ITV haven't decided to axe ITV2 and replace it with ITV Be. I can't help wondering how ITV can in the long term sustain so many channels.
It's repositioning itv2 as their younger entertainment channel. Moving female scewed imports, towie and the like to itvBe means that they can increase the commissioning of similar shows to feed that target demographic better whilst increasing the amount of general entertainment and comedy with the space that will be freed up from such towie programmes.
As long as there's a demographic that they can appeal to and that they bring in the ratings I don't see itv having an issue. This to me makes more sense than itv3 & encore.




