FA
Diet coke as the channel sponsor, looks like people have high hopes for this. At first I didn't understand the idea of another channel, but the idea works well to capitalise on the female audience allowing itv2 to go back to it's roots as itv's second entertainment channel.
I'm still not sure on the name. I'm sure itv5 would have worked, but it's nice to see them trying something else.
I'm still not sure on the name. I'm sure itv5 would have worked, but it's nice to see them trying something else.