ITV's 60th Birthday

People arent moaning about the fact there doing nothing, its more to do with the facts its like there sweeping the birthday under the carpet or not given the anniversary the respect it should. ITV twiter has noticed its there birthday.

ITV has a checked past, and until 2000 it made sense to have lots of Strong ITV stations since there were ( its been said so many times over) there only kids in town. Nowadays there over 600 channels, covering lots. Thus It does make since to have a strong Itv (well nations ITV) Its just seems ITV could have done an ident for this week, there had one for the royal baby. Its just people want ITV to knod to its past etc.

Oddly, no mention whatever that I can see of England's RWC win in 2003 in that Sport highlight reel.

No rugby at all!

As long as we don't ever get anything like Avenue of the Stars again, I call that progress.

http://i59.tinypic.com/2ep7t5c.jpg

Yep, on Genome

Although the Light Programme was of course the place to be that night

Are they? There's been lots of anniversary documentaries over the past few weeks, every programme I saw on ITV daytime yesterday did something on it, as did GMB and Lorraine this morning. That's hardly 'sweeping it under the carpet'

There is also the factor that 60 isn't that significant a birthday compared with 50

Interestingly The Archers finished at 1900 and ITV went on the air at 1915, so it seems hard to believe it would have had that much of an impact on the launch night.

60th celebrations are only low key when compared to the 50th which was a bit over the top in retrospect. There's been about half a dozen documentaries (one of which is a 6 part series), live Corrie, the break bumper. If they'd all been shown in the anniversary week it would probably feel more of a celebration but they're spaced out to avoid overkill. I think some on here see themed idents as the barometer of whether something is being celebrated. Also, don't forget the rugby is a huge priority for ITV at the moment and they're focussing their firepower on that. I'd say the only thing missing is a proper "history of ITV' type programme similar to Melvyn Bragg's one ten years ago.

Maybe not on ratings for ITV (which of course was London only anyway).... but which one were all the papers and the public talking about the next day?

Yes, although even 10 years ago that programme felt more like an obituary, than a celebration !

They may as well show it again (albeit re-edited) The BBC did the same last year, with the BBC 2 40th
anniversary prog from 2004.

I say there should just repeat the whole thing again over six weeks at 10.40, albeit with a new edition coving the last ten years. The programme was honest and up front, and the last ten years has seen a manger turn around in ITV, and doing what it does best.

I'll be honest it could do alot better. I do believe it needs art type show back on the screen.

Thanks. I made the mistake of looking for BBC1 which only goes back to 1964 for what are now obvious reasons.

So The Archers was broadcast during TV's enforced teatime shutdown. That was very smart scheduling.

Did nobody watch 'This is the news' last night? A nice little programme, and nice to see the likes of John Suchet, Katie Derham etc sharing their memories.