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ITV's 60th Birthday

22 September 2015 (July 2015)

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DJ
DJGM
steddenm posted:

I notice over the weekend that The Road To Coronation Street has been broadcast on ITV3.
Not sure if it's because it's ITV's birthday or not?

Also as its an ITV Studios production for the BBC (as it was originally transmitted on BBC Four
in 2010, and the end board kept the BBC logo on) would ITV have had to buy it back from
the BBC or would the BBC rights have expired?


<grammarnazi>

Fixed that for you.
</grammarnazi>
DB
dbl
If you look on Twitter seems lot of ITV offices are their own little celebration.
TO
tomo359
Jon posted:
tomo359 posted:
Got to say, I am very disappointing with ITV. You would never know today was their 60th birthday. Apart from a few mentions on This Morning, have they actually done anything?

Nothing has even been posted on their official Facebook page. No special ident/break bumpers, no special programming (on today, I know they have done specials up to the day).

It all just feels very boring and poor. I wasn't expecting a big deal like they did for their 50th, but a little something would have been good. They do special idents for big events like the world cups, royal births etc, but not for their own milestone birthday? Very strange.

They do special idents for things the viewing public at large give a **** about then?


But look at the effort they did for their 50th. Special idents and a brilliant 2 minute promo

BR
Brekkie
Sport on the Box put some effort in anyway:


And if you haven't taken a peak in the gallery take a look at pip2's fantastic effort
http://tvforum.uk/forums/post974297#post-974297
TO
tomo359
Aaron_2015 posted:
If you ask the British public, 98% couldn't care less about ITV creating a special set of idents. As lovely as it would be, it's just not in ITV's interests.


If you ask the British public, 98% of them couldn't care about idents at all, yet all the channels still make them.
Why bother creating idents for the RWC etc, because it shows the channel cares about their appearance and their output.
JO
Jon
tomo359 posted:
Aaron_2015 posted:
If you ask the British public, 98% couldn't care less about ITV creating a special set of idents. As lovely as it would be, it's just not in ITV's interests.


If you ask the British public, 98% of them couldn't care about idents at all, yet all the channels still make them.
Why bother creating idents for the RWC etc, because it shows the channel cares about their appearance and their output.

They don't 'care' about them, they still do a job though that those viewers wouldn't realise.

You create idents about the RWC to promote the event other idents to implant what the brand is about.
LL
Larry the Loafer
It just seems a little strange that they have shows to "build up" to the 60th anniversary but do very little on the day itself. Considering they're not showing any rugby today, you'd think they'd jump at the chance.
BR
Brekkie
Did they ever add any more stars to their walk of fame?
NI
Nicky
I half-expected a cake ident or a 60th breakbumper. On the upside, the celebratory programming hasn't been half as disappointing as I thought it would be. Nice to see the news openly referencing ITN's birthday for a change (I'm sure 10 years ago they made a point of only saying 50 years of "news on ITV"!). Hoping the documentary at 10:40pm is as good as it sounds.

Aaron_2015 posted:
If you ask the British public, 98% couldn't care less about ITV creating a special set of idents. As lovely as it would be, it's just not in ITV's interests.


Well if we used your logic, we wouldn't have logos, idents, opening title sequences or continuity announcers, would we? You know, seeing as the British public doesn't actually care about or notice branding? Rolling Eyes
DB
dbl
BBCNicky posted:
I half-expected a cake ident or a 60th breakbumper. :

A 60th breakbumper exists, saw that on-air the other day during one of the special programmes.

--


Last edited by dbl on 22 September 2015 9:36pm
BR
Brekkie
Well at least Asa remembered, though I've only just noticed.

P.S. Anyone have the BBC TV schedules for ITV's launch night?
Last edited by Brekkie on 22 September 2015 9:49pm
AN
Andrew Founding member
Well I'm not sure the day itself is that big a deal, remember the ITV50 idents and programmes ran across a number of days and if say a supermarket was celebrating 50 years with some special products, they'd run them across the whole year, not just what happens to be the actual day the first store opened.

Why they've gone so low key, could be a number of reasons.

- The 50th celebrations were so big and still fresh in the memory?

- A lot of the Light ent programmes in hindsight were not well received and are looked back on negatively, hence the different way they celebrated, through a range of factual shows this year?

Looking back to the past in such an over the top way like in 2005, particularly due to how the TV landscape has changed would just end up riling everyone up. We know what the comments would be, (ITV is crap now, all Jeremy Kyle and X Factor, every single programme in the old days was better, bring back the regions etc), ignoring everything which has resulted in this, so the overall result would be viewers left looking at ITV in a negative way?.

I can't recall any other broadcaster celebrating a birthday in such a big way as ITV did their 50th, so there isn't really a precedent set is there?

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