ITV are starting to advertise their programmes on Channel 4, buying commercial space in Channel 4 programmes, in a bid to attract new viewers to increase dissapointing quarter 4 ratings.
The first promo/commercial will go out in Wife Swap next week, and will be for Holiday Showdown on next Thursday.
That's quite interesting. When did the deal end where C4 and ITV contractually had to carry cross promotion for each other? Must be a good few years ago now ...
That's quite interesting. When did the deal end where C4 and ITV contractually had to carry cross promotion for each other? Must be a good few years ago now ...
Ended in 1997 ish didn't it. Shows how concerned iTV are about their ratings (or lack of them) though!
That's quite interesting. When did the deal end where C4 and ITV contractually had to carry cross promotion for each other? Must be a good few years ago now ...
Ended in 1997 ish didn't it. Shows how concerned iTV are about their ratings (or lack of them) though!
Well, I suppose they need to get publicity for 'Holiday Showdown' as it is a late replacement for that rubbish flop Sweet Medicine.
That's quite interesting. When did the deal end where C4 and ITV contractually had to carry cross promotion for each other? Must be a good few years ago now ...
Ended in 1997 ish didn't it. Shows how concerned iTV are about their ratings (or lack of them) though!
1998 I think, I can remember seeing an ITV promotion using the original hearts design on Channel 4 but it ended soon after that,
Usual restrictions apply I guess? So they won't be able to say what time it's on, only what day?
Are they allowed to quote days? As many I have seen for i'm a celeb on every other channel, and nick on itv1 have just said new to nick, or coming soon to itv1. Why can't they quote times?
It'll be interesting to see if other networks take this approach. It's quite clever really. Like nick & disney advertise in citv time to get more viewers. Could we maybe see the BBC advertising on itv1?
How did that start? Why did they have to carry each others? Or was it a choice?
It started at the beginning of C4, when ITV was a lot more involved in the running of the station. Don't forget that the ITV companies used to sell C4's advertising.
Are they allowed to quote days? As many I have seen for i'm a celeb on every other channel, and nick on itv1 have just said new to nick, or coming soon to itv1. Why can't they quote times?
They can't quote times because that's what was agreed between the commercial channels when they thrashed out the "gentlemen's agreement" that laid the ground rules for advertising on each other's services.
However, in reality, any channel is within its rights to refuse to accept a commercial for a competing channel that mentions the day of transmission... which is why "coming soon" is the typical wording.
Could we maybe see the BBC advertising on itv1?
Absolutely not. There would be outcry - from the viewers, from the industry, from the Government - at the BBC using taxpayers' money in such a way. There is already unease at the BBC spending so much money promoting itself on its own channels, let alone anyone else's...
That's quite interesting. When did the deal end where C4
and ITV contractually had to carry cross promotion for
each other? Must be a good few years ago now ...
Midnight on December 31st 1992. As soon as midnight struck for the start of 1993, advertising sales support
from ITV for Channel 4 officially ceased. It happens during "The BIG Breakfast End of Year Show". As I recall,
in typical BIG Breakfast fashion, when Chris and Gaby handed over to the first Channel 4 ad-break of 1993,
it was filled with spoof cheapo cinema style ads. Clearly, it wasn't an actual ad-break, but it was set up with
the "The BIG Breakfast End of Year Show -Back Soon/Welcome Back" breakbumpers to look like real . . .