MA
Ah but you see the way this industry works is that creative/marketing bods come up with a new "fab" idea and then sell it to management. It's then left to the technical people to try and explain why it won't work. Unfortunately the plan is too far progressed by that stage and technical problems are palmed off as just the engineers being awkward. In the end sacrifices of some kind end up being made technically in order to carry out the wishes of the creatives.