ITV 4

On Sky it reads ITV4 on MM

Yes its on the right, remember there will be a score caption on the left

That'll be so it's out of the way of the football graphics.

Why can't ITV4 be on 120 on Sky, then it'll be with the rest of it's "family"?

What the hell was that ident trying to show? (I mean the hidden message) am I just thick?

What the hell was that ident? Truly truly disappointing, at least the rest of the pres is good.

Read the last few pages. Basically because Sky won't let them have ITV4 on 120 till next Monday

two images slide together to show something in a different way. The dog's tail looks like its on the man.

I quite liked the ident. It ended up with the dog's tail wagging out of the blokes backside. Not exceptionally clever but fairly good all the same.

There is a rather nasty and very intrusive pointer to ITV4 & MM on ITV2 right now.

Pretty poor...

The "On MM" under the DOG doesn't seem to be there if you added ITV4 to "Other Channels" on Sky!

Ahh, at least there is sone hope.

...Advert break coming up. Let's see what they offer. Any loan adverts and I won't be happy.

I wasn't over the moon with that opening ident as I didn't get what happened but then it all fell into place and I thought it was well executed and will make you watch the idents in future!