ITV 4

Sneaky little ITV 4 bumper then in the middle of an advert break in NTA on ITV1!

ITV4 Branding Confirmed from Digital Spy

http://www.digitalspy.co.uk/article/ds25544.html

Screenshots of ITV4's branding package are on this page.

http://images.digitalspy.co.uk/screengrabs/itv4launch/400x225_itv4_ident_space.jpg
Space Invaders ident

Not looking too bad! I like the other ident there, the one with clouds. Can't quite figure out what it's meant to be but it looks pretty classy.

I instantly spotted the space invader!

Looking good! Can't wait to see the rest!

Just saw an ad for the launch night which includes the line-up. Looked really good and nicely produced.

So it's finally confirmed that the rest of ITV won't get the rebrand until next year. The idents look very good, I mean very good. Not at all what you'd expect to see on ITV.

At first I thought that one was supposed to be a Westcountry ident!
Very similar in style and looks - although I doubt it'll have a picalo playing random notes as the musical backing...

Those two screenshots hint at the idents being quite classy and slick, which is totally at odds with the flat, bland logo. Not sure why but I'm reminded of Men&Motors current style of idents.

Good stuff; from looking at the logo, idents etc this seems to be the right direction for the 'new ITV' to turn to.

The sky ident shows a head, the birds will fly into its mouth.

i get the gist of these idents now, i like space invaders.

Is it me, or are BBC Broadcast going all out on the "things arn't what they seem" idea.

First BBC4, now ITV4. I wonder how many more we'll get...

It says on that DS article that the new network branding won't roll-out to the rest of the channels until next year! I hope this is wrong.