Maybe it’s just me not knowing or remembering what the prior look was but I like it. Things like this are not really common on US broadcasting. Usually during primetime the broadcast networks typically have run credits in a squeeze while they either playout a post credit scene, a preview of coming up or sometimes a promo of another show. That ends and of course they have time to put the producers vanity card on air and then they transition right into the new show.
Yep, US are a big fan of accelerated flow. I think CBS puts a 10 second promo before the next show.
It's the opposite here, credits are seen as free airtime, so we use it to tease or cross promote to sister channels. I worked somewhere where they deliberately re-edited a programme to add credits (instead of the lower third flash card credits) to allow for a squeeze. And we tend to have a more viewer focused, presentation style (conversational links, rather than barking 'NEXT NCIS')
The previous OSP, not too dissimilar to this one:
Last edited by dbl on 20 July 2020 7:38pm - 2 times in total