ITV 2019 idents and presentation - ITV Creates

After last week's terrible look I'm sure anything would have looked better, but I do really like this week's

One of my favourites so far - really beautiful.

It's beautiful, and would be something that would fit well in front of drama programmes or even modified to be a fresh look for ITV 3.

Looks good but needs a close up of what is generating the image, which I guess other idents may have.

Week 49 has been released early :

So they did the reindeer one early.

Best one yet. It goes beyond the logo.

They should have made a Christmas soundtrack for this month though.

I totally agree regarding the soundtrack, the early part of the video talking the artist has a lovely festive feel for it to just be the same old music.

Seeing it detailed I’m incredibly impressed by the skill involved in creating such a wonderful sculpture from strands of milk bottles, and a very clever inclusion of the itv logo.

The could have edited out the lead and plug in post production.

No they couldn't, because they're just filming an art installation, and as the art installation is a lamp of course it's going to have a lead and plug.

Must be the first time they’ve ever launched Christmas idents in November

Pedantically speaking, they haven't launched them officially on TV.