If they do us a combination of these next year they really could do with each set having more unique arrangements of the theme.
I do like this one though ironic ITV probably the least architecture/renovation obsessed of all the main channels. They've never really had a break out property programme.
Although that variant they’ve shown is a bit boring, I think this is the first one where the concept would work really well as a full ident package as there is so much you could do with it and make it work for different types of programming.
I was think they could make a special ident to celebrate the start of the 2019 Rugby World Cup in Japan.
Get an artist of Japanese descent to design the artwork, maybe?
Like Sputniko, also known as Hiromi Ozaki, who specializes in the art field of speculative and critical design.
Like many others on here, I wasn't expecting it to continue for more than a year either.
I just assumed that it would finish at the end of the year, and that the idents would get reused in random rotation from next year for the next few years, so that they could get a bit of value from them, rather than spending money on new ones.