ITV 2019 idents and presentation - ITV Creates

I suppose it depends how it works for Christmas, I’m presuming that at least one week will be festive, they may wish to continue the festive ident until New Year, or they could change to a New Year celebratory ident after Boxing Day

I see ITV are branding tonights Counting Tigers documentary as a Survival special. Is that the first time they've used that brand for a number of years?

I've been assuming all along that they'll use a mixture of the various idents/artworks (not necessarily all 52, but a "best of" selection?) for the next few years until another overhaul is due.

Don't forget UTV is still using the old idents though. They could change the idents without changing the trailer endboards - that's what BBC One did when Oneness launched, they kept the same trailer endboard layout, despite the centered logo no longer matching the idents (which have it at the bottom of the screen).

Week 32

Well that ident has certainly seemed to have rubbed off on them...

Only 20 versions left to go. Wow.

This will go down like a lead balloon but I'll be glad when those weeks are over. I really liked the old idents and enjoyed the simplicity and the consistency between them all. I think having a completely different set of idents every week just weakens the brand, especially when many of the 'pieces of art' look, in my opinion, rather poor, and often not at all like the logo it's meant to represent. I'm sure most people think it's all great and arty and 'fresh', but it's not for me.

I think having 4 a month, connected by a theme, would have worked better.

Isn't that how long branding at Sky lasts?

That's no joke. Both Sky Sports 3's first ident and Sky 3's last one only lasted a month. Both cases were due to a network wide rebrand, a month after Sky Sports 3 launched and a month before Sky 3 became Pick.

Probably a truer statement in the 1990s than today though.