ITV 2019 idents and presentation - ITV Creates

First Ravi Deepres ident shown before the news
News and weather graphics are still the same. And I ain't complaining

Oh for heaven's sake...

Adverts / ECP / Breakbumpers look brilliant, definitely a nod to Channel 4 but very slick.

Seems that the programme logo appearing on the advert endcap looks to have been dropped.

I wonder what they will do with the regional ident at 6pm that is stiched onto the regional news titles. They won’t want to create a new one every week, but I hope they don’t drop the ident at 6pm again.

This set of idents looks really good. Seems a shame they will only be on the channel for 1 week. The others will have a lot to live up to.

To be honest recently it has felt like they've been adding one to the mix weekly lately anyway. Offen found that the most likely place to see a new ident.

Third new ident to appear so far into the racing...



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The only thing that’s doing my head in with the rebrand is the tagline. ‘More than TV’ is very unoriginal and cliché imo and there’s not really a need for it to be plastered on everything , it takes away from it s bit. Other than that I love it.

I'm not keen on the sight jerk in the trailer animation as it settles into place. I think it would have looked better if it was smoother.

When you say it’s plastered on everything , where do you mean? I haven’t seen it on anything on screen.

I think they mean off screen like on the social media, billboards etc

Love the music on the 2nd and 3rd version of the idents.