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ITV 2019 idents and presentation - ITV Creates

Split from ITV presentation refresh in the New Year (January 2019)

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HC
Hatton Cross
Also, presumbably, part of the brief they have to abide by from ITV Creative, is that the idents have to be shot in a very small studio. There's a whole world outside.
Come up with a reflective front ITV logo, and shoot in different weathers, and times of day in an urban and countryside locations. So much variety.

Yet, here we have a constant stream of painted balsawood, ceramics, plastics and fabrics, shot from a slowly moving jib.
It's getting like ITV programming. Safe, comfortable and repetitve.
SP
Spencer
Sorry if this has been asked before, but do we know if the artists getting paid for their work?
GO
gottago
Sorry if this has been asked before, but do we know if the artists getting paid for their work?

I don't actually know but they definitely will be. ITV's commissioning work from them so there's no reason why they wouldn't be paid.
JJ
Juicy Joe Founding member
Isn't the "i" too far over to the left?
SP
Spencer
Sorry if this has been asked before, but do we know if the artists getting paid for their work?

I don't actually know but they definitely will be. ITV's commissioning work from them so there's no reason why they wouldn't be paid.

I certainly hope so. I was just wondering if ITV might have been offering the opportunity for national exposure as an alternative to payment.
BA
bilky asko
Also, presumbably, part of the brief they have to abide by from ITV Creative, is that the idents have to be shot in a very small studio. There's a whole world outside.
Come up with a reflective front ITV logo, and shoot in different weathers, and times of day in an urban and countryside locations. So much variety.

Yet, here we have a constant stream of painted balsawood, ceramics, plastics and fabrics, shot from a slowly moving jib.
It's getting like ITV programming. Safe, comfortable and repetitve.


Well, apart from that week with the monitors on the floor. And that week with the British Sign Language. And that week where they used a projector. And that week it was made out of leaves. And that week they used powder on a vibrating plate. And that week they made a room where all the patterns were part of the ITV logo. And that week they used dyes in test tubes. And that week they used a stained glass window.
HC
Hatton Cross
Ok Confused But my point about it being firmly indoors still applies..
Juicy Joe and DeMarkay gave kudos
OR
orange
This week it... looks like an STD.
WH
Whataday Founding member
I consider myself very happy that I've never had an STD which looks like that. Shocked
NA
natwel27
I consider myself very happy that I've never had an STD which looks like that. Shocked


Like the ITV logo?
Last edited by natwel27 on 27 May 2019 1:52pm
JO
Josh
I consider myself very happy that I've never had an STD which looks like that. Shocked

I consider myself very happy that I've never had an STD.
WH
Whataday Founding member
Josh posted:
I consider myself very happy that I've never had an STD which looks like that. Shocked

I consider myself very happy that I've never had an STD.


Yes... I will add I've never had one either but one like that would be particularly terrifying.

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