HC
Also, presumbably, part of the brief they have to abide by from ITV Creative, is that the idents have to be shot in a very small studio. There's a whole world outside.
Come up with a reflective front ITV logo, and shoot in different weathers, and times of day in an urban and countryside locations. So much variety.
Yet, here we have a constant stream of painted balsawood, ceramics, plastics and fabrics, shot from a slowly moving jib.
It's getting like ITV programming. Safe, comfortable and repetitve.
Come up with a reflective front ITV logo, and shoot in different weathers, and times of day in an urban and countryside locations. So much variety.
Yet, here we have a constant stream of painted balsawood, ceramics, plastics and fabrics, shot from a slowly moving jib.
It's getting like ITV programming. Safe, comfortable and repetitve.