ITV 2019 idents and presentation - ITV Creates

Liking this week's so far, natural progression from Week 1.

"Iconic London architecture", she says. I wonder if that includes a certain iconic building on the South Bank ... ?

Is presentation recorded on a Saturday morning? I noticed the V/O kicked in before the credits on The Sara Cox Show and also cut out before introducing James Martin.

As I seem to be watching a lot of ITV today, I’ve noticed that they’ve got bespoke ‘Super Saturdays’ break bumpers in the usual style. Is this the first time that we’ve seen an adaptation to the slides for breakbumpers?

The Brits had special breakbumpers.
Edit: The Voice also.

More than polite conversation. More than heated debate. More than TV - ITV.
Good Morning Britain. Weekdays from 6am. #MoreThanTV @GMB pic.twitter.com/WVvTMVkbkI

— ITV (@ITV) April 27, 2019

New promo

As did dancing on ice, I’m aware, but these are like the standard ones but adapted.

Test tubes at the ready:

I like the look of that one, incredibly different to previous.

Gotta say, quite a nice ident but it kinda seems quite noticeable how they just keep resizing the text on the bottom left corner which gives out the name of the artist who creates it, then it reads out “Search ITV Creates”

This new ident gives me 2006 vibes from the V alone. It's like 2013 and 2006 meshed together.

Meh, give me the YTV chevron any day!