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ITV 2019 idents and presentation - ITV Creates

Split from ITV presentation refresh in the New Year (January 2019)

This site closed in March 2021 and is now a read-only archive
JB
JexedBack
nwtv2003 posted:
RDJ posted:
An amazing promo featuring Trevor McDonald through the ages just aired promoting Diversity through the years on ITV.

Featured Ena Sharples, a young Trevor McDonald and scenes from World In Action.






Great promo and shows what a powerhouse Granada was the itv network
AA
Aaron_2015
benjy posted:
Aaron_2015 posted:
DJ Dave posted:
Nice Promo, still don't think much of the slogan "More Than TV"


The problem with the slogan is that ITV, at present, isn’t really ‘More Than TV’ — it’s just TV. The ITV Hub is still woefully slow and outdated, and the new ITV Magazine seems to have made little impact. The slogan could be referring to the range of production companies ITV own, but that’s going to be totally lost on the public.

The new promo is really nice though, really helps to show the impact television has had.


I think you’ve actually hit the nail on the head with your last sentence here - the slogan is about the fact that the cultural impact of ITV means it is more than just TV. I think people are taking it a bit too literally.


In the era of streaming and declining television advertising income, I’m not sure the slogan is supposed to be metaphorical. ITV are trying to move towards other sources of income, hence the slogan.

Quote:
ITV’s ‘more than TV’ strategy will see the UK broadcaster make its direct-to-consumer business a “key focus”. It has also created a dedicated team to produce event ideas and is looking to develop new content and experiences around gaming, pay-per-view and merchandising.


Source: https://tbivision.com/2019/01/03/itv-launches-consumer-mag-as-part-of-more-than-tv-strategy/

‘More Than TV’ is an actual strategy within ITV, rather than just being a slogan about the cultural impact of TV.
VM
VMPhil
It’s such a pretentious slogan.
AN
all new Phil
Aaron_2015 posted:
DJ Dave posted:
Nice Promo, still don't think much of the slogan "More Than TV"


The problem with the slogan is that ITV, at present, isn’t really ‘More Than TV’ — it’s just TV. The ITV Hub is still woefully slow and outdated, and the new ITV Magazine seems to have made little impact. The slogan could be referring to the range of production companies ITV own, but that’s going to be totally lost on the public.

The new promo is really nice though, really helps to show the impact television has had.

Is ITV Hub slow and outdated? I use it a lot and think it’s fine.
FA
fanoftv
They’ve always pushed odd branding phrases with elaborate campaigns; brighter side anyone?

DB
dbl
I remember that, from what was going on with the network at the time, that promo seemed so out of place.
Jeffmister and DJ Dave gave kudos
DJ
DJ Dave
Think they were saying were brighter then BBC One and EastEnders?? Laughing
WH
Whataday Founding member
Broadcast version

FA
fanoftv
Whataday posted:


It is a wonderful promotion that utilises the many strengths of the network over the years from light entertainment through to hard hitting documentary. The attention to detail is amazing.
SH
Sh1ruba
Week 17: Laurie Nouchka
DW
DavidWhitfield
Seems like the artists have caught up with the new three-segment logo style.
DJ Dave, Josh and Ittr gave kudos
WH
Whataday Founding member
The Thames skyline finally returns to ITV.

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