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Ros_Atkins3222 posts since 18 Feb 2019
London London
What doesn't help with a lot of these I think is that they always launch it with what appears to be the most 'news-safe' version of the ident, which is also nearly always the dullest one of the set and shows off very little of the art's potential. Unless GMB is covering some particularly sensitive topic, it seems unnecessary to start with the plainest one every week. And then to give it as much airtime as it gets throughout the rest of the week.

The second ident from this week, as shown into the 10.30 junction, is a prime example where the lighting and angles of the camera really brings the piece to life and looks so much better. We could still do with some more soundtracks though!


* *


I have to agree with what you said about the soundtracks because for the idents which were in the past weeks and the present ones being used right now, it’s just always the same music being used in different idents. We could do great with a little bit of differently tuned soundtracks to come into the mix of ITV’s future idents.
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Andrew Wood3,655 posts since 30 Mar 2001
Central (West) Midlands Today
There have been different mixes of a couple of the ident themes that ITV have used since the start of the year.

It was very noticeable* with ident 2 from last week - http://tig.gy/?AMJF6 - compared to ident 2 in week 10 - http://tig.gy/?KV6D6

*At least on a cleaner version of last weeks ident 2 without too long an announcement

Last edited by Andrew Wood on 15 April 2019 11:42pm
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RDJ2,656 posts since 25 Oct 2003
Central (South) Midlands Today
An amazing promo featuring Trevor McDonald through the ages just aired promoting Diversity through the years on ITV.

Featured Ena Sharples, a young Trevor McDonald and scenes from World In Action.
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nwtv20038,337 posts since 5 Jan 2003
Granada North West Today
An amazing promo featuring Trevor McDonald through the ages just aired promoting Diversity through the years on ITV.

Featured Ena Sharples, a young Trevor McDonald and scenes from World In Action.




steve
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Aaron_20151,086 posts since 11 Mar 2015
Westcountry Spotlight
Nice Promo, still don't think much of the slogan "More Than TV"


The problem with the slogan is that ITV, at present, isn’t really ‘More Than TV’ — it’s just TV. The ITV Hub is still woefully slow and outdated, and the new ITV Magazine seems to have made little impact. The slogan could be referring to the range of production companies ITV own, but that’s going to be totally lost on the public.

The new promo is really nice though, really helps to show the impact television has had.
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benjy1,860 posts since 4 Jan 2003
BBC World
Nice Promo, still don't think much of the slogan "More Than TV"


The problem with the slogan is that ITV, at present, isn’t really ‘More Than TV’ — it’s just TV. The ITV Hub is still woefully slow and outdated, and the new ITV Magazine seems to have made little impact. The slogan could be referring to the range of production companies ITV own, but that’s going to be totally lost on the public.

The new promo is really nice though, really helps to show the impact television has had.


I think you’ve actually hit the nail on the head with your last sentence here - the slogan is about the fact that the cultural impact of ITV means it is more than just TV. I think people are taking it a bit too literally.
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