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Spencer For Hire5,838 posts since 13 Jan 2003
Yorkshire Look North (Yorkshire)
I can’t help but think that this whole project has been a damp squib really. Some of the concepts, like this one, look really promising but the execution of them has just been poor. Most of them are far too static to be interesting.

It almost seems that BBC One and ITV have a common problem with their idents, in that static artforms don't necessarily translate well to moving idents, whether that's photography in the case of Oneness, or installation art for ITV.

I think the other problem with ITV's approach is that of quantity over quality. I'd rather have a selection of a dozen stunning idents into which more thought and time were put, than 52 average ones. I don't hate them, but I don't love them either.
Robust amateurism
marshmallow, Chyron and VMPhil gave kudos
Aaron_20151,095 posts since 11 Mar 2015
Westcountry Spotlight
Really like the design of this week’s idea, but the directing of the idents makes the concept seem dull. Maybe creating physical pieces limits the range of shots they can get? Paint dripping from various angles before revealing the logo would look fantastic, but you could only get those sort of shots whilst the piece is being made.
PFMC841,505 posts since 28 Feb 2013
UTV Newsline
How about an ITV logo with paint slowly being dripped on it with a nice soundtrack.

Later in the year, someone can do a paint pot with lots of little ITV logos dripping on to it as a funny gag.

Never been done before I'm sure and would look lovely on screen.
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Josh916 posts since 21 Dec 2014
Reminds me of those mirror halls at fairgrounds, albeit without the mirrors.
My tweet was read out on BBC Four's Eurovision coverage and Rylan Clark-Neal replied to it. That's all.
Sh1ruba gave kudos