ITV 2019 idents and presentation - ITV Creates

Hope so - they looked really promising from that bit but then the ident on the end of it was rather dull.

I can’t help but think that this whole project has been a damp squib really. Some of the concepts, like this one, look really promising but the execution of them has just been poor. Most of them are far too static to be interesting.

It almost seems that BBC One and ITV have a common problem with their idents, in that static artforms don't necessarily translate well to moving idents, whether that's photography in the case of Oneness, or installation art for ITV.

I think the other problem with ITV's approach is that of quantity over quality. I'd rather have a selection of a dozen stunning idents into which more thought and time were put, than 52 average ones. I don't hate them, but I don't love them either.

Really like the design of this week’s idea, but the directing of the idents makes the concept seem dull. Maybe creating physical pieces limits the range of shots they can get? Paint dripping from various angles before revealing the logo would look fantastic, but you could only get those sort of shots whilst the piece is being made.

How about an ITV logo with paint slowly being dripped on it with a nice soundtrack.

Later in the year, someone can do a paint pot with lots of little ITV logos dripping on to it as a funny gag.

Never been done before I'm sure and would look lovely on screen.

Would look loads better with someone throwing cans of UV paint over the logo from out of shot.

Week 15: CJ Mahony

Reminds me of those mirror halls at fairgrounds, albeit without the mirrors.

This one is actually really quite good. It's pretty simple but in my opinion, it's a bit different from the others which is nice. I like it.

Lovely. No interview this week but clearly inspired by studio sets.

Now THAT’s what I call an ident!

Certainly one of my favourites.