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ITV 2019 idents and presentation - ITV Creates

Split from ITV presentation refresh in the New Year (January 2019)

This site closed in March 2021 and is now a read-only archive
JA
JAS84
Just one more. After next week, they'll be idents we haven't even had a preview of.
SQ
sqwidge1978
This week's is my favourite so far, my second and third are the deconstructed logo on the floor, and the first one with the projected image onto the logo. With the powder one just missing the top three placing.

The week edt have been the fabric one and last weeks with the dangling objects
SE
Square Eyes Founding member
Week 8 : James Alec Hardy

JO
Josh
I see they've given up with the interview?
TE
tesandco Founding member
I have high hopes for this one as its the first one since week 1 where there's more scope to do a bit more than just pan a camera around. Although the only thing bugging me a bit from the 6am ident broadcast is the way the shades of white lighting keep changing slightly. I'm sure it's deliberate as from some of the other previews it looks like they'll be changing light patterns more dramatically in some. But on this one it makes it look like it's been shot on a cheap camera which couldn't keep its white-balance consistent!


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Video
Last edited by tesandco on 18 February 2019 6:54am
:-(
A former member
Shame the announcer called him Alex not Alec.
MR
mr_vivian
It looks cool. It's simple. But anyone could lay monitors on the floor to spell out itv.

So perhaps it's a little too simplistic.
SH
Sh1ruba
It looks cool. It's simple. But anyone could lay monitors on the floor to spell out itv.

So perhaps it's a little too simplistic.

I like the visuals on the screens tho

Perhaps next week will be better (or worse) as they'll bring in an artist we never even got a preview of since the beginning of the project.
Last edited by Sh1ruba on 18 February 2019 12:19pm
AA
Aaron_2015
I’m glad they seem to have dropped the interviews, the artists appear to have been competing to see who could come out with the most pretentious bollocks. You could certainly tell who hadn’t watched ITV in years.

They could have made some program specific idents in this week’s style, although it would break away from the format somewhat. Symbols/motifs from the likes of Coronation Street and Emmerdale on the monitors could look quite effective, but I suppose it increases the cost.
SH
Sh1ruba
I’m glad they seem to have dropped the interviews, the artists appear to have been competing to see who could come out with the most pretentious bollocks. You could certainly tell who hadn’t watched ITV in years.

They could have made some program specific idents in this week’s style, although it would break away from the format somewhat. Symbols/motifs from the likes of Coronation Street and Emmerdale on the monitors could look quite effective, but I suppose it increases the cost.

That Mark Titchner ident would've been a good one for the BRITs this week since he did all that on a speaker.
RA
Ros_Atkins32
Quote:
That Mark Titchner ident would've been a good one for the BRITs this week since he did all that on a speaker.


Given that it's a powder themed speaker, and the fact that BRITs is an event relating to music and that speakers play music. It certainly would suit well as a one-off in the day of the BRITs.
JO
Joe
Thanks, we did all need that explaining.

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