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fanoftv8,138 posts since 4 Jan 2003
Central (West) Midlands Today
Lovely use of the logo (albeit 2013 version) to form so many patterns. The pan on the Ident at the end of the preview video was lovely; A clear version of the logo, centred, lovely imagery around and a warmth from the chair symbolising people’s environment as they view TV.
2
DJ Dave and ittrgrey gave kudos
HTV Best139 posts since 4 Dec 2005
HTV West Points West
My mother on last weeks ident... "is this proper ITV? I've never seen that monstrosity before"

She's not a big ITV watcher but she generally didn't know it was ITVs main channel.
2
DavidWhitfield and JetixFann450 gave kudos
amosc1002,104 posts since 19 Dec 2005
Granada North West Today
The latest one is not my cup of tea!

It just reminds me of the 1970's wallpaper and curtains, and even makes me think of George and Mildred!
ITVGranada/BBC North West/C4/C5/NPO1,2,3/RTL4,5,7,8/SBS 6, Net 5,Veronica, SBS9
1
Lou Scannon gave kudos
mr_vivian1,056 posts since 11 Oct 2015
UTV Newsline


The wallpaper in the background with the back to back reversed 'i' segment of the logo looking almost like the oft dreamed UTV variant of this ident!


If you remove the dot from the i it is utv.

The reason they are using the 5 piece logo is because there's more you can do with it.

The idea behind the 3 piece seems to be more geared towards promos and online.
mr_vivian1,056 posts since 11 Oct 2015
UTV Newsline
The reason they are using the 5 piece logo is because there's more you can do with it.

I'm not so sure about that. It comes across as being more like them planning to use the 5 piece logo alongside the idents and they changed their mind when it was too late to do anything about the idents.


If I was an artist I would prefer to work with the 5 piece.
AlexEdohHD13682 posts since 25 Jul 2014
London London


The wallpaper in the background with the back to back reversed 'i' segment of the logo looking almost like the oft dreamed UTV variant of this ident!


If you remove the dot from the i it is utv.

The reason they are using the 5 piece logo is because there's more you can do with it.

The idea behind the 3 piece seems to be more geared towards promos and online.

Makes you wonder they didn't keep the 5-piece logo in the first place.
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