ITV 2019 idents and presentation - ITV Creates

That would make a nice "generic ident" if they ever needed one.

Very nice - would make a decent generic ident, both as a loop and individually.

I love it. The music really brings it up to date too.

UTV's new ident sorted.

One thing that annoys me about that is the second bumpers in the sequence is the white piece is not lined up the rest of the logo. I know some of them are not perfect but the second one is noticeable to me.

That’s clearly intentional…

I see your point but surly if your going to have something snap in place in an unnatural way why not make it line up.

ITV's YouTube videos no longer start with the ITV logo. Instead they begin with the programme branding:

It’s much more slick and flows nicely.

It's chair week.

This could have done well on Chair week during the X factor...

I'd doubt it'll make it through the auditions round.