ITV 2019 idents and presentation - ITV Creates

Editing out the wires too.

Not sure if this is a genuine comment but the wires are obviously a part of the art installation so they wouldn't be looking to edit them out.

They won't be visible on screen since they're very thin

Am I hallucinating or is the music in the first half of the video a remix of an old itv ident tune? I can’t put my finger on it.

I think it sounds a bit like the road sweeper ident.

Not keen on this weeks. They still peaked at week 1.

It’s going to be a loooong year for you then!

This weeks just looks so amatuerish. It's like an ident you'd see on BBC One.

They seem a bit less confident with this week's anyway. I've only counted 4 idents so far, unless they're being unusually slow releasing them. And there seems to be very little variation in the angles they've shot it from in each of them.

Another thing spotted by Darren Page is that ITV decided to use a montage of breakbumpers instead of the usual still images of Daytime shows earlier this week. Not sure why, the length was the same and promoted the same programmes Quite nice though.


https://vimeo.com/315877000

It would probably work for a night loop in the graveyard hours. Or a technical fault, since it seems to be one of those that loops.

The music isn't that bad, but I do believe they could've used other tracks from the ITV Creates package.

I do like the way you can see through the cutouts to the colours underneath - if briefly. It's not just a collection of bumpers played one after the other, but a full sequence of them in one smooth flow.