ITV 2019 idents and presentation - ITV Creates

It's art. This isn't my favourite, however no point ranting as they'll be gone by Monday.

I kind of like this one, better than that cloth one the other week.

Yes, where the logo forms clearly it is better than the last couple of weeks.

This version is again a bit too obscure. The other ones were better.

If nothing else, it's interesting to see how polarising the ITV idents are on here. Normally everyone is either all hate or all love for a particular channel's branding, whereas for this campaign so far it's been quite the mix of opinion each week.

Which I guess is the point of art!

I'd tend to agree. Might have been better if it had been the same idents for a month. Do we know what the plan is for 2020? A new look, or a selection of the best idents from this year?

Just like Oneness.

I don’t mind this weeks idents, it’s nice to see something different with the ITV logo ‘deconstructed’. More movement and variation within the idents themselves would have better though.

With the exception of the cloth idents, I think they’ve all been pretty good so far. They all feel a little safe though, ITV should try and find some bolder pitches for the next set they produce.

They should have started with two sets really and then each week introduce a new set and have a winner stays on vote.

Apart from the first week the idents since then have been curiously static. Hopefully we will see more idents from video artists throughout the year.

New logo and opening animation added to ITV Hub app this afternoon.

Any captures?