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ITV 2019 idents and presentation - ITV Creates

Split from ITV presentation refresh in the New Year (January 2019)

This site closed in March 2021 and is now a read-only archive
FA
fanoftv
This one would lend itself well to the various shots cut approach as seen in the video to the various piles, ending on the logo.

I don’t like the fact that the music and style of just panning a camera are the same no matter what the concept is.
SH
Sh1ruba
Turns out Patricia Volk's from Belfast
She could've made a piece for UTV as well
BR
Brekkie
The novelty of these has quickly worn off.
:-(
A former member
Its art.... Loveay Its different, and thats all that matters. Itv is surpose to be for everyone.
CY
cylon6
WOW! Some of these are a bit crap aren't they? More miss than hit so far as the idents are quite static.
SH
Sh1ruba
The novelty of these has quickly worn off.

Let's hope Week 5 brings something better.
TE
tesandco Founding member
I would imagine we are going to see this for most of the first 8 weeks, as the implication from all the initial press release guff was that was how many had been already prepared at the outset. It's possible beyond that though they'll have started to work out some of the limitations that come with the very static artwork when used on air and could be able to come up with new and more interesting ways around it.

As unpopular as Oneness may be, some of the later idents have worked a bit better than the very early ones, and they again were trying to make something static work as part of extended video.
FO
FanOfTV99
I'm more excited for the TV Screen Ident.

I thought that looked good imo
JO
Jon
https://www.youtube.com/watch?v=4afhjhP2GBg

You always get the impression they haven’t watched ITV in about 30 years.
Lou Scannon and Brekkie gave kudos
:-(
A former member
It would seem ITV like this one - six idents so far, not five!
TE
tesandco Founding member
Assuming I've not miscounted, we've so far hit 6 idents from this set rather than the usual 5. Some of them seem quite similar, but do contain extra shots and different music if you check:-

https://www.tvwhirl.co.uk/presentation/itv/national/itv-2019-present/#vid_28938

Edit: Sorry Andrew got in there as I was typing again! Embarassed
OR
orange
The same music and panning is destroying this set because it’s making it seem like you’re just wandering through a gallery... This week’s could’ve been a lot better if it had been more dynamic and transforming into the logo; but it’s just so bloody stiff and boring. Next.

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