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ITV 2019 idents and presentation - ITV Creates

Split from ITV presentation refresh in the New Year

TC
TCOTV
When I did my graphic design course we use to mount everything we display. Once we had cut everything out we use to throw all the scraps of the cut outs on to a separate table. The new endboards look like that table. Rolling Eyes

The ident is nice but seems to have 5 pieces rather than the new 3 so it already does not match.

2.8/5
PA
pad
what posted:
pad posted:
Break bumper appears to match the promo it’s paired with, colour-matching wise.

Not quite. It was a red bumper out of break and the endboard for the Cleaning Up trailer was green.
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Yep, was a coincidence first time!
IT
Ittr
All looks very clean and consistent though, much unlike how the previous branding had become in its later years. Laughing
TI
This Is Granada UTV
UTV has the new look break bumpers and promo endboards.

No sign on new idents yet...
Bring back the UTV!
LS
Lou Scannon West Country (East) Points West
UTV lives to see another day it would seem! Old style ident for them in the 9.25 junction at least.

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How massively disappointing (but not surprising). Thumbs down
TO
tomo359 Border (England)
TCOTV posted:
When I did my graphic design course we use to mount everything we display. Once we had cut everything out we use to throw all the scraps of the cut outs on to a separate table. The new endboards look like that table. Rolling Eyes

The ident is nice but seems to have 5 pieces rather than the new 3 so it already does not match.

2.8/5


I really like the new promo endboard style how it falls into place.
With the ident it might be 5 segments but it's not obvious as the i is all one colour, the t is one colour and the v is one colour so it still looks like 3 segments so I think it works well.
JO
Joe
All looks very clean and consistent though, much unlike how the previous branding had become in its later years. Laughing

In what way had it become inconsistent?
AW
Andrew Wood Founding member Central (West) Midlands Today
UTV:

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IT
Ittr
One of the new breakbumpers, captured 7 minutes ago:


Joe posted:
All looks very clean and consistent though, much unlike how the previous branding had become in its later years. Laughing

In what way had it become inconsistent?

Originally, everything had the ITV logo in one place (from 2013) and it was alright.

In 2017 however, they decided to change the breakbumpers and trailer endboards (resulting in some logo positions changing, and the sudden appearance of huge text in places), whilst leaving the idents untouched.
JO
Joe
I hardly think having the same logo in multiple positions means it's inconsistent. 🙄 They were the same across idents, and trailers etc maintained consistency. It's a bit like, for example, the logo on my letter head is in a different size and position to the one on my business card. It's a long way away from the ridiculous yellow logo situation where there were two different size logos used across the idents.
Last edited by Joe on 2 January 2019 2:16pm
CO
Conor98 Central (West) Midlands Today
UTV:

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That doesn't look bad

Shame they didn't commission any local artists from Northern Ireland to make their own take on the UTV logo
PA
pad
I like the new ECP!

Got a feeling we’re still keeping generic credits with Reem though.

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