ITV 2019 idents and presentation - ITV Creates

When I did my graphic design course we use to mount everything we display. Once we had cut everything out we use to throw all the scraps of the cut outs on to a separate table. The new endboards look like that table.

The ident is nice but seems to have 5 pieces rather than the new 3 so it already does not match.

2.8/5

Yep, was a coincidence first time!

All looks very clean and consistent though, much unlike how the previous branding had become in its later years.

UTV has the new look break bumpers and promo endboards.

No sign on new idents yet...

How massively disappointing (but not surprising).

I really like the new promo endboard style how it falls into place.
With the ident it might be 5 segments but it's not obvious as the i is all one colour, the t is one colour and the v is one colour so it still looks like 3 segments so I think it works well.

In what way had it become inconsistent?

UTV:

One of the new breakbumpers, captured 7 minutes ago:



Originally, everything had the ITV logo in one place (from 2013) and it was alright.

In 2017 however, they decided to change the breakbumpers and trailer endboards (resulting in some logo positions changing, and the sudden appearance of huge text in places), whilst leaving the idents untouched.

I hardly think having the same logo in multiple positions means it's inconsistent. 🙄 They were the same across idents, and trailers etc maintained consistency. It's a bit like, for example, the logo on my letter head is in a different size and position to the one on my business card. It's a long way away from the ridiculous yellow logo situation where there were two different size logos used across the idents.

That doesn't look bad

Shame they didn't commission any local artists from Northern Ireland to make their own take on the UTV logo

I like the new ECP!

Got a feeling we’re still keeping generic credits with Reem though.