One of the new breakbumpers, captured 7 minutes ago:
All looks very clean and consistent though, much unlike how the previous branding had become in its later years.
In what way had it become inconsistent?
Originally, everything had the ITV logo in one place (from 2013) and it was alright.
In 2017 however, they decided to change the breakbumpers and trailer endboards (resulting in some logo positions changing, and the sudden appearance of huge text in places), whilst leaving the idents untouched.