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DavidWhitfield655 posts since 16 Oct 2013
Tyne Tees Look North (North East)


Ahh I do miss that background... wasn’t it originally meant to be the white one used in the day and the black variant used at night? But they stuck with the white constantly?

They used the white/grey background for ITV and the black background for ITV Player. There was no element of using a darker background at night.
Guess who's big in the back time.
fanoftv8,149 posts since 4 Jan 2003
Central (West) Midlands Today
I don't remember the black version being used, possibly because promotions used the white.


The ITV Player branding (much better name in my opinion) lasted until late 2014 following the January 2013 rebrand.



I wonder why they're going to be using the ITV channel's three segment logo when the corporate is still the 5 version.
2
Spencer For Hire and DJ Dave gave kudos
Brekkie31,961 posts since 4 Jan 2003
HTV Wales Wales Today
Well they've ditched that logo as their corporate logo now so I expect All4 will be rebranded sooner rather than later. ALL fits into the 4 logo quite nicely if they go down the route of the recent multi-channel rebrand.
I preferred the internet when it had a sense of humour.
Kunst407 posts since 29 Jun 2016
BBC World News
Well they've ditched that logo as their corporate logo now so I expect All4 will be rebranded sooner rather than later. ALL fits into the 4 logo quite nicely if they go down the route of the recent multi-channel rebrand.

Or maybe not

It's still the same "4" logo, and since All 4 is the hub for all things "4", I guess they want it to be more distinctive

I wonder when Channel 4 will start putting "All" in their logo...

*

I don't know, for me it works even without the "ALL" part, unlike ITV Hub, which was a poor attempt in being like 4
brioalex (previously aeroalex123) 14 posts since 22 Apr 2014
Central (East) East Midlands Today
I’ll miss the old ITV Hub branding, I remember their introductory video unveiling the look and everything and it was very vibrant and colourful! Plus as a logo mark it’s very different to their channel branding and other services from other channels so it’s easily distinguishable. Shame really.

https://youtu.be/Ci49MJIf9tM

I’m liking the new ITV (1) idents but I can’t help but feel they’re going the same way as the BBC with all their channels looking a little inconsistent. I think the overlaying card bumpers etc. are nice but the style of them only really fits with a certain genre of programme like dramas, they don’t work when used next to entertainment promos. The other day Through The Keyhole was advertised and the card style endboard just didn’t work!
1
Brekkie gave kudos
chris4,240 posts since 6 Jul 2005
Granada North West Today
I don't remember the black version being used, possibly because promotions used the white.
https://www.youtube.com/watch?v=jDk2G8OtKiE

The ITV Player branding (much better name in my opinion) lasted until late 2014 following the January 2013 rebrand.

https://www.youtube.com/watch?v=Bh9eTcJfsiQ

I wonder why they're going to be using the ITV channel's three segment logo when the corporate is still the 5 version.


It actually lasted until 2015.