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JAS843,636 posts since 26 Aug 2010
Yorkshire Look North (E.Yorks & Lincs)
Corporate's is still the five piece, hence why ITV Studios' endcap didn't change. The three piece one is just the ITV channel's logo.


On the whole, I think this is a decent refresh, but I also find it disappointing because it feels like they've forgotten about little details which make it all seem a bit of a muddle. If the above point about the five bit logo being the corporate logo and the three bit one being the channel logo is true, they've done a bit of a slapdash job of implementing it!

For example, they still use the five piece logo going into Good Morning Britain, and the sections of the logo still fade in and out (as in the previous look). ITV weather still uses the five piece logo and even retains the colour picking effect at the start of forecasts. On itv.com the five piece logo remains for ITV shows - the ITV channel page even uses the five piece logo and one of the old idents as a header image! And I'm sure there are other examples where things from the previous look linger on.

In 2013 they did a really lovely job at a comprehensive rebrand and addressed everything, ensuring it all matched up wonderfully - this time around they've slipped and not thought about these details.
The website clearly just hasn't been updated yet.
tesandco956 posts since 28 Sep 2001
Granada North West Today
I was a little surprised they chose to launch the second set of idents in the 6am junction before GMB, as I'd have thought they'd have waited for 9.25 to start. But I suppose this is the first 'proper' week we've been able to judge the campaign for. Same ident as the preview video for the first one, complete with continuity drawing attention to the campaign again.


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First airing
Last edited by tesandco on 7 January 2019 7:25am
TV Whirl - Still covering UK idents, presentation, teletext and programmes after 17 years
Shiruba98
Central (West) Midlands Today
I was a little surprised they chose to launch the second set of idents in the 6am junction before GMB, as I'd have thought they'd have waited for 9.25 to start. But I suppose this is the first 'proper' week we've been able to judge the campaign for. Same ident as the preview video for the first one, complete with continuity drawing attention to the campaign again.


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First airing

It looks nice and very colourful

Nice to see Southeast Asian culture and fashion on show on ITV
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tesandco956 posts since 28 Sep 2001
Granada North West Today
The second ident for Sutapa, as aired in the 9.25 junction. As with Ravi's, this time showing some of the construction of the ident.


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Video


Edit:

Ident 3 from 10.30 too.

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Video


Unlike the first one with Ravi due to it's use of projection, I think this one is highlighting what could be a bit of a more limiting factor over the year for some of them (although they might still have some tricks to reveal). When you have more static art installations, there may be only so many things you can do with it film-wise before you run out of different camera angles and panning shots. Similar to how they're a bit limited on how they make still Olympic photos look more exciting on the news when they can't show any moving video footage due to rights restrictions.
Last edited by tesandco on 7 January 2019 11:11am - 3 times in total
TV Whirl - Still covering UK idents, presentation, teletext and programmes after 17 years
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Shiruba98
Central (West) Midlands Today
Well I suppose they're not going to knock it out of the park every week.

Yeah, I'm just impressed with the uniqueness and creativity.

It's supposed to be about the artists expressing themselves with the channel's logo, right?
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