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ITV 2019 idents and presentation - ITV Creates

Split from ITV presentation refresh in the New Year (January 2019)

This site closed in March 2021 and is now a read-only archive
JA
JAS84
Critique posted:
JAS84 posted:
Corporate's is still the five piece, hence why ITV Studios' endcap didn't change. The three piece one is just the ITV channel's logo.


On the whole, I think this is a decent refresh, but I also find it disappointing because it feels like they've forgotten about little details which make it all seem a bit of a muddle. If the above point about the five bit logo being the corporate logo and the three bit one being the channel logo is true, they've done a bit of a slapdash job of implementing it!

For example, they still use the five piece logo going into Good Morning Britain, and the sections of the logo still fade in and out (as in the previous look). ITV weather still uses the five piece logo and even retains the colour picking effect at the start of forecasts. On itv.com the five piece logo remains for ITV shows - the ITV channel page even uses the five piece logo and one of the old idents as a header image! And I'm sure there are other examples where things from the previous look linger on.

In 2013 they did a really lovely job at a comprehensive rebrand and addressed everything, ensuring it all matched up wonderfully - this time around they've slipped and not thought about these details.
The website clearly just hasn't been updated yet.
SE
Square Eyes Founding member
Week 2: Sutapa Biswas

FO
FanOfTV99
Square Eyes posted:


Sounds like it's the same music for each week
OR
orange
Concept is nice, although execution feels a little sloppy however it does add to its charm.
TE
tesandco Founding member
I was a little surprised they chose to launch the second set of idents in the 6am junction before GMB, as I'd have thought they'd have waited for 9.25 to start. But I suppose this is the first 'proper' week we've been able to judge the campaign for. Same ident as the preview video for the first one, complete with continuity drawing attention to the campaign again.


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First airing
Last edited by tesandco on 7 January 2019 7:25am
SH
Shiruba98
tesandco posted:
I was a little surprised they chose to launch the second set of idents in the 6am junction before GMB, as I'd have thought they'd have waited for 9.25 to start. But I suppose this is the first 'proper' week we've been able to judge the campaign for. Same ident as the preview video for the first one, complete with continuity drawing attention to the campaign again.


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First airing

It looks nice and very colourful

Nice to see Southeast Asian culture and fashion on show on ITV
YG
Yandere Gaming
Just seen one of the new idents air on ITV. It's a pretty creative ident, I'll give you that.

The music however sounded like the one used on one of Ravi Deprees' idents, unless I heard it wrong?
TE
tesandco Founding member
The second ident for Sutapa, as aired in the 9.25 junction. As with Ravi's, this time showing some of the construction of the ident.


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Video


Edit:

Ident 3 from 10.30 too.

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Video


Unlike the first one with Ravi due to it's use of projection, I think this one is highlighting what could be a bit of a more limiting factor over the year for some of them (although they might still have some tricks to reveal). When you have more static art installations, there may be only so many things you can do with it film-wise before you run out of different camera angles and panning shots. Similar to how they're a bit limited on how they make still Olympic photos look more exciting on the news when they can't show any moving video footage due to rights restrictions.
Last edited by tesandco on 7 January 2019 11:11am - 3 times in total
MR
mr_vivian
It's a bit boring really. The logo is very static so far.

But I like how creative and colourful she has made the logo.
CY
cylon6
Well I suppose they're not going to knock it out of the park every week.
SH
Shiruba98
cylon6 posted:
Well I suppose they're not going to knock it out of the park every week.

Yeah, I'm just impressed with the uniqueness and creativity.

It's supposed to be about the artists expressing themselves with the channel's logo, right?
YG
Yandere Gaming
mr_vivian posted:
It's a bit boring really. The logo is very static so far.

But I like how creative and colourful she has made the logo.

Yeah, I can agree.

I personally do not mind seeing the logo static, as Sutapa has taken a really creative approach with it.

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