SH
Shiruba98
I've had a few days to ponder the new look, and I have to say overall, I like it very much.
However, I think there are some problems with the new three-piece logo - mainly because I'm confused now. Is ITV's corporate logo the five-piece one still? Or is it the new three-piece one? ITV seems to have tweaked the logo just for the sake of it... and it's a good logo, which I think is well recognised by the viewing public. So, in that sense, it didn't need to be tweaked.
The concept of ITV Creates is fantastic, and these first set of idents are. One question - do we know who has created the music? I absolutely think the music is one of the best parts of this new look. It sounds vibrant, different, fun. I particularly like this theme - if anyone can help track it down, that would be great...
https://www.youtube.com/watch?v=m4eEqKvIE0M
However, I think there are some problems with the new three-piece logo - mainly because I'm confused now. Is ITV's corporate logo the five-piece one still? Or is it the new three-piece one? ITV seems to have tweaked the logo just for the sake of it... and it's a good logo, which I think is well recognised by the viewing public. So, in that sense, it didn't need to be tweaked.
The concept of ITV Creates is fantastic, and these first set of idents are. One question - do we know who has created the music? I absolutely think the music is one of the best parts of this new look. It sounds vibrant, different, fun. I particularly like this theme - if anyone can help track it down, that would be great...
https://www.youtube.com/watch?v=m4eEqKvIE0M
The music was specially created for these idents by Echoic Audio. They're a sound design agency who recently did sound design for Universal TV's latest rebrand and also Arte's rebrand
(well, they did until the channel revamped their sound design again months after its launch to something more suitable for the channel. Nova Spot, used to be known as Novaprod, now does the music for Arte's current branding and have been working with the channel since it first launched in 1992)