ITV 2019 idents and presentation - ITV Creates

I don't think people fully understand why coming down over the next 51 weeks on ITV... we will see every single kind of interpretations, I get the fully some people will think certain will be worse then "oneness"

The beauty of the campaign is if you're not a fan of someone's interpretation, it will be gone and replaced within a week. Week 1 is definitely the strongest so far, but still interested to see the other artists' work.

I suppose, being January 4th, that’s a given.

Nope, I think ITV3 might?

They do, there was this for 2019 :

My bad Think that is the first for a while, still not a patch on these ones

so far

He was saying that it was the only package so far. It’s also the weakest so far, isn’t it?

Fine, wrong words were used - I like this set, let's see what Week 2's saying...

capeesh?

I've had a few days to ponder the new look, and I have to say overall, I like it very much.

However, I think there are some problems with the new three-piece logo - mainly because I'm confused now. Is ITV's corporate logo the five-piece one still? Or is it the new three-piece one? ITV seems to have tweaked the logo just for the sake of it... and it's a good logo, which I think is well recognised by the viewing public. So, in that sense, it didn't need to be tweaked.

The concept of ITV Creates is fantastic, and these first set of idents are. One question - do we know who has created the music? I absolutely think the music is one of the best parts of this new look. It sounds vibrant, different, fun. I particularly like this theme - if anyone can help track it down, that would be great...

And presumably be alongside the pictured fully formed version.

Corporate's is still the five piece, hence why ITV Studios' endcap didn't change. The three piece one is just the ITV channel's logo.