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ITV 2019 idents and presentation - ITV Creates

Split from ITV presentation refresh in the New Year (January 2019)

This site closed in March 2021 and is now a read-only archive
:-(
A former member
I don't think people fully understand why coming down over the next 51 weeks on ITV... we will see every single kind of interpretations, I get the fully some people will think certain will be worse then "oneness"
DB
dbl
The beauty of the campaign is if you're not a fan of someone's interpretation, it will be gone and replaced within a week. Week 1 is definitely the strongest so far, but still interested to see the other artists' work.
Whataday, DeMarkay and chevron gave kudos
WL
W1LL
dbl posted:
Week 1 is definitely the strongest so far

I suppose, being January 4th, that’s a given.
DJ
DJ Dave
Doesn't itv still air drama promos? Stv has a 2019 drama promo airing since December.

Nope, I think ITV3 might?
SE
Square Eyes Founding member
They do, there was this for 2019 :

DJ
DJ Dave
They do, there was this for 2019 :

https://www.youtube.com/watch?v=PfTaKRCrvzY

My bad Very Happy Think that is the first for a while, still not a patch on these ones

DB
dbl
dbl posted:
Week 1 is definitely the strongest so far

I suppose, being January 4th, that’s a given.

so far
RE
Rexogamer
dbl posted:
dbl posted:
Week 1 is definitely the strongest so far

I suppose, being January 4th, that’s a given.

so far

He was saying that it was the only package so far. It’s also the weakest so far, isn’t it?
DB
dbl
Fine, wrong words were used - I like this set, let's see what Week 2's saying...

capeesh?
JR
JRY
I've had a few days to ponder the new look, and I have to say overall, I like it very much.

However, I think there are some problems with the new three-piece logo - mainly because I'm confused now. Is ITV's corporate logo the five-piece one still? Or is it the new three-piece one? ITV seems to have tweaked the logo just for the sake of it... and it's a good logo, which I think is well recognised by the viewing public. So, in that sense, it didn't need to be tweaked.

The concept of ITV Creates is fantastic, and these first set of idents are. One question - do we know who has created the music? I absolutely think the music is one of the best parts of this new look. It sounds vibrant, different, fun. I particularly like this theme - if anyone can help track it down, that would be great...

BA
bilky asko
It's art. There's going to be a lot of different interpretations over the next year - probably best to keep your minds as open as possible.

Also consider the idents will be appearing alongside all the other more pedestrian presentation, along with a voiceover announcing the channel name.


And presumably be alongside the pictured fully formed version.
JA
JAS84
JRY posted:
I've had a few days to ponder the new look, and I have to say overall, I like it very much.

However, I think there are some problems with the new three-piece logo - mainly because I'm confused now. Is ITV's corporate logo the five-piece one still? Or is it the new three-piece one? ITV seems to have tweaked the logo just for the sake of it... and it's a good logo, which I think is well recognised by the viewing public. So, in that sense, it didn't need to be tweaked.


Corporate's is still the five piece, hence why ITV Studios' endcap didn't change. The three piece one is just the ITV channel's logo.

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