TV Home Forum

ITV 2019 idents and presentation - ITV Creates

Split from ITV presentation refresh in the New Year (January 2019)

This site closed in March 2021 and is now a read-only archive
DB
dbl
1 year later, looks like I was right.

dbl posted:
The beauty of the campaign is if you're not a fan of someone's interpretation, it will be gone and replaced within a week. Week 1 is definitely the strongest so far, but still interested to see the other artists' work.

11 days later

TE
tesandco Founding member
Another new ITV Creates this week. Maybe they're putting out one new one a month this year.

If you just imagine what would happen if you crossed an ITV ident with a DFS ad...

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Video
Ittr, DJ Dave and Josh gave kudos

10 days later

ID
Identity
Just now on the coming up on itv slide they used the music track from their 2013 rebrand ident ‘fireplace’. Is this a usual thing or was that the first time?
DB
dbl
Identity posted:
Just now on the coming up on itv slide they used the music track from their 2013 rebrand ident ‘fireplace’. Is this a usual thing or was that the first time?

They usually use the ITV Creates music on the Menu.
ID
Identity
dbl posted:
Identity posted:
Just now on the coming up on itv slide they used the music track from their 2013 rebrand ident ‘fireplace’. Is this a usual thing or was that the first time?

They usually use the ITV Creates music on the Menu.

That’s what I thought.. I would have imagined they’d have removed them older tracks from the system now
JA
JAS84
Why would they? UTV still uses the old idents, remember.
ID
Identity
Oh yeah JAS84 forgot about that. Would you say both channels and run from the same building then or is utv controller from its own territory?
DB
dbl
Identity posted:
Oh yeah JAS84 forgot about that. Would you say both channels and run from the same building then or is utv controller from its own territory?

UTV playout moved to RED BEE (Ericsson) in Chiswick [ITV playout], but I'm guessing it depends how they've set up the chain. I suspect UTV's playout is fairly basic compared to the network. (I.e. no ECPs, Menus - idents and ECVOs only)
JO
Josh
I believe Ant and Dec are taking over some of the links today, as is per usual: https://tvhome.co.uk/itv/2020/02/22/1140

23 days later

TE
tesandco Founding member
Keeping up the 'one a month' pattern for ITV, another new ident started at 6am this morning. March's new ITV Creates features work from 'On The Mend and The NHS'. Given the current situation, somewhat appropriate to see something putting The NHS to the front at the moment.

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Video
:-(
A former member
Awful skipping on the anno on the 4pm ident - thought it was just my recording but it's on the TV Home recording too.
JO
Josh
What are you on about? I love watching -g Point!

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