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ITV 2019 idents and presentation - ITV Creates

Split from ITV presentation refresh in the New Year (January 2019)

This site closed in March 2021 and is now a read-only archive
JA
JAS84
JAS84 posted:
I'm surprised we haven't had comment about the end of the old 5 part logo?

Does that mean that logo is now no longer used anywhere?
ITV Choice in South Africa still uses the 2013 presentation package, doesn't it?


No, they have a new logo too

*
Did they get new idents? Because if they're just doing what UTV is and using the new bumpers and trailer graphics but keeping the same idents, they'd still be using the five segment logo.



Also, it'll still be on all the buildings.
DW
DavidWhitfield
If I was in charge of it, I'd take the most popular, say, twenty sets and pick the best ident from each and then use them interchangeably, like they used to from 2013-2018. At least then you'd get some variation rather than it being the same for a week, then the same for a week, etc and it would all follow the theme of the ITV logo being put together in creative ways, but it would be a completely different looking 'composition' each time. Surely that would engage the viewer more?
SP
Spencer
Asa posted:
Does that mean that logo is now no longer used anywhere?

I suppose it lives on at the start of GMB, but that's probably about it. And even that may change on Monday if they've tweaked the opening for the new schedule.


ITV Weather is still using the 5 segment logo, complete with colour-picking.
LS
Lou Scannon
JAS84 posted:
Also, it'll still be on all the buildings.


I suppose that there is a distinction to be made between the station logo of the ITV(1) channel (and ITV Choice overseas) and the corporate/company logo of ITV plc.

The latter is still officially the 5-segment logo, I believe?
JosiahStuart and Spencer gave kudos
AN
Andrew Founding member
New ITV Studios end cap today.

It wasn’t used at the end of Emmerdale either (and there was no change to the one used at the end of Tonight either)
WH
Whataday Founding member
It only appeared at the end of This Morning so perhaps they used it early.
JA
JAS84
If so then the website was also updated early - though I can't be sure when they updated it (I assumed the website design was unchanged other than the logo) as Wayback Machine just gives a blank page, something must be going wrong when they crawl it for the archive.
LN
LondonNewsBites
JAS84 posted:
JAS84 posted:
V Choice in South Africa still uses the 2013 presentation package, doesn't it?


No, they have a new logo too

*
Did they get new idents? Because if they're just doing what UTV is and using the new bumpers and trailer graphics but keeping the same idents, they'd still be using the five segment logo.


Erm... ITV cannot afford worldwide artists (they could, just that Choice is their (ITV's) pain spot) so they might (and this is a bad idea) slap the new logo over the old logo on the idents.
NG
noggin Founding member
New ITV Studios end cap today.

It wasn’t used at the end of Emmerdale either (and there was no change to the one used at the end of Tonight either)


It only appeared at the end of This Morning so perhaps they used it early.


It's not unusual for pre-recorded shows TX-ed after a branding change, but delivered before the change, to use the old logo when stations rebrand.

As a result, live shows are usually the first to change.
BR
Brekkie
Was wondering to with the copyright date - not been paying particular attention (not watched much TV to be honest) but is it the norm for anything to be scheduled for broadcast in the New Year to carry the date of the new year, or do they usually retain the production date. Only spotted it on an actual "new" episode of The Chase the date was still 2019, though that's perhaps more understandable than a soap which would be made for a specific airdate. Indeed I'm sure in the past the new year date has sneaked in early when a programme has been bought forward for some reason.
JO
Josh
Odd how they're still going with James Alec-Hardy's piece today.
JB
JasonB
Josh posted:
Odd how they're still going with James Alec-Hardy's piece today.


Perhaps the pug is refusing to be washed in the kitchen sink?

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