ITV 2019 idents and presentation - ITV Creates

There are nice moments, but I actually don’t think the advert concept has been executed that well…

With a new weird noise to go with it.

"An exciting new morning schedule..."

"...consisting of 1 fewer programmes in total than previously, and the remaining (distinctly un-new) programmes reshuffled/extended to absorb the vacated hour."

Exciting. New.

I'm surprised we haven't had comment about the end of the old 5 part logo?

Does that mean that logo is now no longer used anywhere?

Hi-res logo from the ITV Studios website:

Gorgeous

ITV Choice in South Africa still uses the 2013 presentation package, doesn't it?

I suppose it lives on at the start of GMB, but that's probably about it. And even that may change on Monday if they've tweaked the opening for the new schedule.


A bit of a shame to see them repeating the idents, was hoping Project 52 would continue (or a whole fantastic rebrand).

We already know it IS continuing. A bit odd that they're reusing week 8. Would've thought they'd go with week 1, which ran for a day less than all except the one in use when they changed over to Christmas pres (those two both only lasted six days).

If they are reusing them would rather they just put a comibination into circulation.

No, they have a new logo too

I would like NOT to see this thing on television.

[EDIT] This has some shaky footage