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Whataday10,856 posts since 13 Sep 2001
HTV Wales Wales Today
I remember the story about how they had to go through Pepsi in the US to get the Gary Lineker campaign to go ahead, and it was a hell of a hard time to convince them, not either knowing who he was or getting that style of British humour.

I've heard someone relay that version of events before, and while it's perhaps a more interesting story, it's not true. The PepsiCo execs were quite happy to leave Walkers to their own devices, and were very happy with the campaign's success, rolling it out to other territories.