On ANGLIA after SM:TV live, we had a promo for the new ITV services and viewers were informed that 'the channel you're watching now is called ITV1' then we had a generic promo of programmes coming up later with ITV1 in the corner. Then we had the ident with ITV1 written below ANGLIA. The other difference was that the music was different. Same piece of music but it was played by a piano.
Channel ITV , ITV promotions all branded ITV 1, no bumper breaks but we have never had them anyway and the same old Channel ITV ident with no ITV branding just voice over 'Channel Television - ITV for the Channel Islands'.
Strange thing though. Channel ITV regional programme promotion now has no ITV branding just Channel Television.......