The Broadcasting Authority of Ireland have given approval to TV3 to rebrand their channels to a possible name of Virgin last Friday.
Regulators tune in to TV3 brand switch to Virgin
Tony Hanway of Virgin Media opened up the possibility of rebranding TV3 under the Virgin moniker in a recent interview. "There's nothing to say there wouldn't be a Virgin Media station at some stage," he said. It seems that plans to drop the TV3 name are actually quite advanced, however.
The Broadcasting Authority of Ireland (BAI) approved the rebranding of the TV3 Group at its monthly meeting on Friday. Perhaps it should be expected given that Hanway's background is in telcos, a sector that seems to love rebrands more than any other. Broadcasting insiders are sceptical about a change at TV3, however.
Electronic programming guides (EPGs) are now full of UK channels like Discovery, Universal and Dave. But as RTE has been trying to tell the powers-that-be, most Irish viewers flock to Irish channels. And to TV3's credit it has built up a powerful brand. Virgin was an improvement on UPC but will it be an improvement on TV3?
https://www.independent.ie/business/...-36332192.html
Interview from Irish Times
Irish broadcaster TV3 could be rebranded using the name of its parent company Virgin Media under a plan being considered by the cable TV and telecoms groups.
In an exclusive interview with The Irish Times, Virgin Media Ireland’s chief executive Tony Hanway confirmed that it was considering a name change for TV3.
“It’s definitely something that we’re looking at,” he said. “It has been on the agenda for quite some time. We look at the equity that we’ve built up in TV3 and wonder what it would look like as Virgin Media. There’s nothing to say that there wouldn’t be a Virgin Media [television] station at some stage.”
Mr Hanway said any rebranding would happen in 2018, which would mark the 20th anniversary of TV3 first going on air
https://www.irishtimes.com/business/...edia-1.3285959