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I'm trying to find the link now. I remember it said UTV Ireland's deal was for the ITV Studios Global Entertainment which didn't include the live daytime shows that had to be bought in a separate deal, hence why GMB didn't start on the channel till after its launch. It said the live deal wasn't included in the sale to TV3.
Have they? First I heard of it - it was as far as I was aware, a comprehensive ten year deal for ITV produced programming. There was no suggestion that it was limited to a particular class of ITV produced programming.
http://www.virginmedia.com/corporate/media-centre/press-releases/virgin-media-to-acquire-utv-ireland.html
http://www.virginmedia.com/corporate/media-centre/press-releases/virgin-media-to-acquire-utv-ireland.html
I'm trying to find the link now. I remember it said UTV Ireland's deal was for the ITV Studios Global Entertainment which didn't include the live daytime shows that had to be bought in a separate deal, hence why GMB didn't start on the channel till after its launch. It said the live deal wasn't included in the sale to TV3.