There are very tenative plans for a hybrid DTT/IP service called Saorview Connected alright but I didn't think they were that advanced. It got a mention in the Business Post yesterday but the article is behind a paywall.
I have the print version of the Sunday Business Post article here so here it is typed out.
New plans in the pipeline at Saorview
By Siobhan Brett
Saorview is planning to launch a service called Saorview Connected, currently in procurement and under development, which will allow it to work with a broadband provider to offer "a hybrid-type" service.
"It's early days, but that's the kind of direction were taking," said Jim Higgins, the platform's brand compliance and business development manager. In four months to September, Saorview added 41,000 households (to 653,000). It is targeting something in the region of 700,000 by mid-2015.
There are 1.586 million "TV households" in Ireland.
During the 2014 World Cup, retailers reported that customers who had pay-TV were getting aerials for Saorview because they knew they could get RTE Two in HD with paying a premium (indeed, without paying).
Higgins said that consumer advertising, which began earlier this year, could be credited with the summer increase. The ad campaign revolved around a single piece of research by Nielsen: that 97 per cent of the top 5,000 programmes were available on Saorview. The brand has begun to sell itself as "an offering in it's own right", in Higgins' words, profiting from an increased desire on the part of consumers to eliminate monthly bills, but also to precisely tailor the television they want to see, often by blending digital and linear.
"As people are faced with increased bills for pay-TV, they start looking around," Higgins said. The appetite for Saorview says something for the appetite people have for their own content, and the content that's available on our channels in this country. "I'm quite happy for people to understand that if you combine Saorview with free-to-air or any kind of online offering you choose, then you can basically pick your own bundle of TV services," Higgins said.
"In the US, for example, they go for something called 'cord cutting', this phenomenon whereby people are breaking the bundles, moving away from very expensive TV packages and asking: 'What exactly do I need?' They are customising their home entertainment."
UTV Ireland is currently in carriage negotiations with Saorview. "We're not officially able to say anything yet-not until those carriage negotiations are concluded-but I am hopeful that we would have UTV. Our plan for Saorview is to develop the platform; not to be static and to say, 'what we have will do'."
Will it ever be a case of Saorview going after a channel rather a channel going after a platform? "I think it's probably true that, as we grow the platform, we will be doing a number of things to make Saorview more appealing. "It's a bit of a chicken and egg situation," said Higgins.
"The more homes we get on Saorview, the more appealing it is to broadcasters. The more broadcasters we get on Saorview, the more appealing it is to homes. We'll see how it goes."