People would pay €85 for that?
Some would, it looks like a test event to be honest, See if enough individuals turn up to make it worth their while to do it again. No doubt some marketing person has come up with this and thinks it's easy money. (and we're currently at peak Celtic Tiger 2 so it might be for now) However, 9 times out of 10 these things only break even or make a slight loss.
It's different if you're This Morning doing shows, they have an audience that isn't mostly in Nursing Homes and also 10's of millions of people within 90 minutes of a venue.