CH
This would be the sensible thing to do. However, they're unlikely to do it as they'd claim it would cost too much. Everything is pointing to them going after almost exactly the same Market as UTV between 7 and 10 and there is only going to be one winner there.
I would assume that they will relaunch again Autumn 2015 (if they're still on air!) They will have the rugby rights and it will be an opportunity to aim the station at a totally different market.
However, the big question is if they will still be around at that stage. Advertisers are likely to follow where ever the soaps go. UTV Ireland expects to move into profit by the second half of 2015. (which would be very impressive by international Standards) While the station will take advertising from the Sky stations and probably a little from Channel 4 and RTE, almost all the advertising that goes out during the ITV programmes on TV3 will just end up on UTV.
Seeing as UTV is soaking up most of TV3's ITV associations perhaps TV3 should look at the Channel 4 type broadcasting model in order to save it's own skin. Challenging documentaries, Hour long news analysis program in Prime time, easy gameshows in the afternoon. Perhaps picking up Hollyoaks to go after RTÃ 2s Aussie soaps.
This would be the sensible thing to do. However, they're unlikely to do it as they'd claim it would cost too much. Everything is pointing to them going after almost exactly the same Market as UTV between 7 and 10 and there is only going to be one winner there.
I would assume that they will relaunch again Autumn 2015 (if they're still on air!) They will have the rugby rights and it will be an opportunity to aim the station at a totally different market.
However, the big question is if they will still be around at that stage. Advertisers are likely to follow where ever the soaps go. UTV Ireland expects to move into profit by the second half of 2015. (which would be very impressive by international Standards) While the station will take advertising from the Sky stations and probably a little from Channel 4 and RTE, almost all the advertising that goes out during the ITV programmes on TV3 will just end up on UTV.
RD
rdd
Founding member
In their original incarnation they broadcast quite a bit of Channel 5 programming. As C5 is not available on cable in Ireland and isn't on the Sky EPG, it would be beneficial to both parties. Big Brother was a massive ratings hit here while it was on Channel 4 but has dropped off the radar since it moved to C5. I think they did try to do a deal for it before and didn't suceed.
CH
Again it comes down to cash I would think. If they got Big brother Cheap it would be great material for 3e. However, is Big Brother the draw it once was?
In their original incarnation they broadcast quite a bit of Channel 5 programming. As C5 is not available on cable in Ireland and isn't on the Sky EPG, it would be beneficial to both parties. Big Brother was a massive ratings hit here while it was on Channel 4 but has dropped off the radar since it moved to C5. I think they did try to do a deal for it before and didn't suceed.
Again it comes down to cash I would think. If they got Big brother Cheap it would be great material for 3e. However, is Big Brother the draw it once was?
SD
I agree. A strategic alliance with Channel 5 would make sense - not just for Big Brother, but also for some of their US dramas and maybe even The Aussie soaps over time. With Ben Frow and Jeff Ford swapping jobs a few years back, I'm surprised this didn't happen sooner (but I guess 5's change of ownership may have complicated matters).
SD
I agree. A strategic alliance with Channel 5 would make sense - not just for Big Brother, but also for some of their US dramas and maybe even The Aussie soaps over time. With Ben Frow and Jeff Ford swapping jobs a few years back, I'm surprised this didn't happen sooner (but I guess 5's change of ownership may have complicated matters).
SD
I agree. A strategic alliance with Channel 5 would make sense - not just for Big Brother, but also for some of their US dramas and maybe even The Aussie soaps over time. With Ben Frow and Jeff Ford swapping jobs a few years back, I'm surprised this didn't happen sooner (but I guess 5's change of ownership may have complicated matters).
WW
But Channel 5 cannot just sell or pass on their acquired U.S. dramas to an Irish broadcaster -- those rights belong to the original U.S. distributors and only they can sell them in the Republic of Ireland. (The only exception is if Channel 5 has bought both UK and the Irish rights to that programming, but since Channel 5 isn't distributed in the Republic of Ireland, I doubt that's the case.)
I agree. A strategic alliance with Channel 5 would make sense - not just for Big Brother, but also for some of their US dramas and maybe even The Aussie soaps over time.
But Channel 5 cannot just sell or pass on their acquired U.S. dramas to an Irish broadcaster -- those rights belong to the original U.S. distributors and only they can sell them in the Republic of Ireland. (The only exception is if Channel 5 has bought both UK and the Irish rights to that programming, but since Channel 5 isn't distributed in the Republic of Ireland, I doubt that's the case.)
JO
But Channel 5 cannot just sell or pass on their acquired U.S. dramas to an Irish broadcaster -- those rights belong to the original U.S. distributors and only they can sell them in the Republic of Ireland. (The only exception is if Channel 5 has bought both UK and the Irish rights to that programming, but since Channel 5 isn't distributed in the Republic of Ireland, I doubt that's the case.)
The same is true of the Aussie soap of course, perhaps he means they could mirror the schedule of each other though and share the original content. Since Ben Frow joined Channel 5, Channel 5 has taken documentaries from TV3 and I think Channel 5 documentaries have appeared on TV 3 also. Of course when it comes to acquired content it'll come down to whether they can beat the dual funded RTE 2.
I agree. A strategic alliance with Channel 5 would make sense - not just for Big Brother, but also for some of their US dramas and maybe even The Aussie soaps over time.
But Channel 5 cannot just sell or pass on their acquired U.S. dramas to an Irish broadcaster -- those rights belong to the original U.S. distributors and only they can sell them in the Republic of Ireland. (The only exception is if Channel 5 has bought both UK and the Irish rights to that programming, but since Channel 5 isn't distributed in the Republic of Ireland, I doubt that's the case.)
The same is true of the Aussie soap of course, perhaps he means they could mirror the schedule of each other though and share the original content. Since Ben Frow joined Channel 5, Channel 5 has taken documentaries from TV3 and I think Channel 5 documentaries have appeared on TV 3 also. Of course when it comes to acquired content it'll come down to whether they can beat the dual funded RTE 2.
CH
The problem TV3 have had is not getting the acquired content, but actually showing it. They had rights to a lot of ITV shows which they chose not to show. Even last Sunday, they showed the Xtra Factor when ITV were showing Downton Abbey. As almost everyone in Ireland can get UTV or ITV you can guess were the audience went. (Downton Abbey goes out the following Wednesday on TV3)