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Rights, Broadcasters et Al beyond the UK. (March 2017)

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JE
Jeffmister
However, the BT / ESPN deal is up at the end of this year.

https://www.digitaltveurope.com/2015/01/22/bt-sport-and-espn-expand-partnership/



You would think BT will try and extend the deal - it gives them a lot of content from ESPN Films to US college sports which fill their schedule
JF
JetixFann450
To be fair I can see Disney doing a "Disney" and not renewing the contract, therefore allowing ESPN to launch on Star. It wouldn't make sense to relaunch the ESPN network if Disney is going for an all on-demand future. We know Disney is going all in on streaming big sporting events through Star in some territories so I wouldn't assume they're afraid to do such a thing.
JA
JAS84
You mean, on Disney+. Star is the catch all for things that don't fit in the other brands (it has content from Freeform, ABC, Fox and Hulu). ESPN would be a category of it's own like Pixar, Marvel, Star Wars and National Geographic, and Disney itself.
RD
rdd Founding member
I don’t really see it happening tbh.

In South America, Star is a separate service to Disney+, but it is bundled with ESPN Latin America, similar to the way Hulu and ESPN+ in the US can be bought as a pack.

ESPN could be bundled with Disney+ today. The deal with BT is clearly non-exclusive, since ESPN already offer an OTT service - the ESPN Player - that contains all of the same content BT licenses from ESPN. What would they gain from it? The service is niche, targeting fans of US college sports, which even among U.K./Irish sports fans is a fairly niche market.

What would they gain from merging that with Disney+? Nothing really and they’d possibly lose ESPN Player subs. I could only see them doing it if they intended to re-enter the UK market on a more serious basis. But let’s face, if they did that, the price of serious subscription driving sports rights is such that it would push Disney+ sub price far beyond what it’s core market of parents with young kids and Star Wars and Marvel fans are willing to pay. (Sky Sports monthly sub costs five times that of Disney+ for a reason).

16 days later

ST
Ste Founding member
DAZN have won the bulk of live Serie A rights in Italy. Displacing Sky Italia who have had the rights since 2003.

Sky will only have 3 non-exclusive matches per week.

https://www.ft.com/content/bd616305-d335-4799-9564-1b0c4be956d9
GE
thegeek Founding member
rdd posted:

ESPN could be bundled with Disney+ today.

But it couldn't really. You can't simulcast a US channel as-is: you need to pick and choose the bits you have the relevant rights for, and you need to mask the ad breaks and other commercial references. By the time you've turned it into a UK-specific channel, it's going to be costing a fair bit to run, and of little relevance to most Disney+ viewers.

Ste posted:
DAZN have won the bulk of live Serie A rights in Italy. Displacing Sky Italia who have had the rights since 2003.


Here's a good thread on why the economics don't really stack up:


BR
Brekkie
It does seem like another broadcast rights fiasco waiting to happen.

Have to wonder if multiple players emerging could ultimately actually drive rights values down rather than up with subscription and advertising cash spread more thinly. Indeed we're already seeing that with some of the lower value second tier rights (Super League for example).
RD
rdd Founding member
rdd posted:

ESPN could be bundled with Disney+ today.

But it couldn't really. You can't simulcast a US channel as-is: you need to pick and choose the bits you have the relevant rights for, and you need to mask the ad breaks and other commercial references. By the time you've turned it into a UK-specific channel, it's going to be costing a fair bit to run, and of little relevance to most Disney+ viewers.



To clarify, I didn’t mean to literally bundle the linear ESPN US channel as distributed on cable platforms in the US - even the US Disney+ doesn’t do that! I mean the ESPN Player service that is already available in most European markets, including the U.K., and that already presumably has the issue dealt with. And of course in the rest of my previous post I explained why, although that could be done, it won’t and shouldn’t be done.
RR
RR

Ste posted:
DAZN have won the bulk of live Serie A rights in Italy. Displacing Sky Italia who have had the rights since 2003.


Here's a good thread on why the economics don't really stack up:




In this case, 40% of the costs have been guaranteed by Telecom Italia per Bloomberg earlier in the year:

https://www.bloomberg.com/news/articles/2021-02-22/telecom-italia-set-to-pay-1-2-billion-to-back-dazn-soccer-deal

DAZN does have linear channels on the Sky EPG, as well as its app on Sky Q, so is easily available to current Sky Sports subscribers.

Whether those two items are sufficient, we shall see.

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