Some interesting information coming from the organisers:
full quote:-— Adam_Addicott (@tennisbanter) July 12, 2020
“First of all we don’t give these figures (concerning subscribers). I’m not able to give them to you but I’m able to say something about the typology of fans. TV reach was around 20M but platform figures are not public.”
He Says there will be a UTS2 b4 US Open!
More developments from UTS:- Organisers says 50% of fanbase had never watched tennis before and the average age was 30.— Adam_Addicott (@tennisbanter) July 12, 2020
How they know this - Used tools to look at their social media followers and a questionnaire sent out to 'a majority' of subscribers.
Never mind that they offered two whole weekends including the final weekend for free, and two of five matches per day plus the final on Eurosport (which was enough for me, not sure if it was the same deal on BeIN).