The new SIC logo is horrible. It's worse than their previous ones. They say things get better as time goes by, but the SIC logo has gotten gaudier over the years.
Then you should blame Hans Donner who created the original logo. The new one is apparently an in-house job, and it appears they wanted to make "SIC" part of the logo more legible in the digital age.
SIC managed to get out of the shadows of the 80s much earlier than Rede Globo in Brazil in terms of on-screen design, but for the logo, I think they don't want to immediately drop the most recognised logo.
On December 9th, 2018, as part of the celebrations of its 45th anniversary, Globo's Sunday morning sports magazine show,
, revamped its on-air look, moved from the network's headquarters at Jardim Botânico, in the southern part of Rio de Janeiro, into the building that houses sister network SporTV, at Barra da Tijuca, in the western part of the city (as well as the entire Globo sports department, which, together with SporTV, became one unified operation), albeit with a nearly-identical set, and a new version of "Hyde Park
", which has served as the show's theme (either on a primary or secondary basis) for the show's nearly entire history.
The show's opens over the years:
The entire episode from that day, which started with an interview with Keith Mansfield, the composer of "Hyde Park": https://www.youtube.com/watch?v=aFfKTNNm_rU
And an excerpt of the new version of "Hyde Park" for the show:
Also, just for fun, the theme for Record TV's counterpart,
, which premiered in 2009 (as part of the network's attempt to lead the Brazilian ratings by mimicking many aspects of Globo's programming - and it kind of worked for some time) with a theme that's very reminiscent of "Hyde Park".
The making-of feature about the new title sequence:
By the way, that's some feature film length
has got per episode. I saw
on Rossiya 1 lasts for two hours each week. Is there any other weekly magazine show that rivals feature film in length?
As an addition to the changes in Israeli commercial television this past Wednesday, here's a collection of promos
from both companies informing the change.